Treefrog Inc. · 10 hours ago
Digital Marketing Strategist
United States
Full-time
Remote
Mid Level
CA$73K/yr - CA$80K/yr
4+ years expTreefrog Inc. is a full-service digital marketing agency that helps ambitious organizations transform marketing into a measurable growth engine. They are seeking a Digital Marketing Strategist to own day-to-day performance and demand generation strategy, focusing on SEO and Paid Media while communicating performance insights directly to clients.
E-CommerceGraphic DesignInternetWeb Development
Responsibilities
Own end-to-end SEO and Paid Media strategy across assigned B2B client accounts
Translate revenue and pipeline goals into: Channel strategies Testing roadmaps Performance optimization plans
Ensure alignment across: SEO SEM / Paid Media Lead generation and conversion strategy Full-funnel attribution
Design and optimize marketing programs focused on: MQL and SQL generation Pipeline acceleration High-intent conversion flows
Understand B2B buyer journeys, longer sales cycles, and multi-touch decision-making
Support ABM-oriented strategies using: Target account segmentation Matched audiences Retargeting and nurture workflow
Lead client-facing conversations including: Monthly performance reviews Optimization discussions Strategic planning and recommendations
Translate channel performance into clear business outcomes: Lead quality Conversion rates Cost per opportunity Pipeline contribution
Confidently defend recommendations and guide next-step priorities
Guide and coordinate execution across: SEO Specialists Ad Operations Specialists Developers and offshore resources
Review outputs for quality, accuracy, and strategic alignment
Maintain hands-on platform familiarity when required, including: Google Ads SEO tooling Analytics and tracking validation
Diagnose and troubleshoot issues related to: Lead tracking Forms and conversion points Attribution gaps Platform and CRM integrations
Work confidently across key marketing systems, including: WordPress and landing page environments HubSpot and Zoho CRM workflows Apollo, ActiveCampaign, and outbound/nurture tools Zapier, Make.com, n8n automations Form systems (Gravity Forms, HubSpot Forms, embedded solutions)
Ensure performance marketing connects properly to: CRM pipelines Lead routing Automation sequences Sales enablement outcomes
Use AI tools (ChatGPT, Gemini, automation workflows) to: Accelerate insight generation Improve testing velocity Support content and campaign ideation Enhance operational efficiency
Apply AI thoughtfully—validating all insights against real performance data and client context
Qualification
Required
4–7 years of digital marketing experience (agency experience strongly preferred)
Strong ownership experience in: SEO strategy, Paid Media / SEM strategy
Demonstrated understanding of B2B lead generation and demand capture
Comfortable being client-facing and leading performance discussions
Strong technical understanding of: Analytics and conversion tracking, Lead generation workflows, Marketing automation and CRM alignment
Experience guiding execution teams and cross-functional resources
Excellent communication, storytelling, and business framing skills
Preferred
ABM platforms such as 6sense, RollWorks, Demandbase is a plus
SEO tools (Ahrefs, SEMrush, Screaming Frog)
Company
Treefrog Inc.
Treefrog is an award-winning graphic design and website development company, which has been enthusiastically driven for over 20 years.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Sean Stephens
CEO
Company data provided by crunchbase