Association of National Advertisers · 5 hours ago
Associate Manager, Campaign Operations
New York, NY
Full-time
Hybrid
Mid Level
$55K/yr - $65K/yr
3+ years expThe Association of National Advertisers (ANA) is seeking an Associate Manager, Campaign Operations to join their expanding marketing team. This role will be responsible for ensuring flawless campaign execution through expert project management, marketing technology management, and performance analytics.
AdvertisingAssociation
Responsibilities
Coordinate campaign activities across paid, owned, and earned channels
Manage campaign calendars, timelines, and deliverable tracking
Ensure seamless coordination between creative, stakeholders, and external partners
Lead campaign status meetings and maintain project documentation
Identify and resolve bottlenecks in campaign delivery
Manage campaign workflows from brief through execution and reporting
Day-to-day management of marketing tech stack (CRM, ad platforms, analytics tools)
Digital and social paid campaign activation support
Manage audience segmentation and campaign targeting
Ensure data quality and integration across platforms
Collaborate with website team and IT on platform optimization and troubleshooting
Stay current on platform updates and new features
Build dashboards and reports tracking campaign KPIs and marketing metrics
Analyze campaign performance and provide actionable insights
Track progress of quantitative commitments (traffic, engagement, email performance)
Conduct post-campaign analysis and document learnings
Support in-house measurement capabilities
Develop performance update reports
Develop and document campaign workflows and standard operating procedures
Create templates and toolkits for repeatable campaign executions
Identify opportunities to improve efficiency through automation and AI tools
Maintain campaign asset library and file organization systems
Support team adoption of new tools and processes
Qualification
Required
Bachelor's degree and 3-5 years in marketing operations, campaign coordination, or similar role
Hands-on experience with marketing automation platforms (Feathr, HubSpot, Marketo, Pardot, or similar)
Experience with digital advertising
Proficiency with analytics tools (Google Analytics, Tableau, Looker, or similar)
Project management experience coordinating complex, multi-channel campaigns
Extreme Organization: Manages multiple campaigns and deadlines without dropping balls
Technical Aptitude: Quickly learns new platforms and troubleshoots issues
Analytical Thinking: Translates data into insights and recommendations
Process Orientation: Creates systems that improve efficiency and consistency
Detail Obsessed: Catches errors and ensures quality in every execution
Proactive Communication: Keeps team informed and surfaces issues early
Expert-level proficiency with marketing automation and CRM platforms
Advanced knowledge of email marketing best practices and deliverability
Experience with paid social and search advertising platforms
Strong data analysis skills and dashboard creation (Excel, BI tools)
Understanding of web analytics, tracking, and attribution
Familiarity with project management tools
Benefits
Comprehensive health and wellness benefits
401k with company match
Flexible scheduling
Generous paid time off program
Casual dress code
Incentives
Rewards
Company
Association of National Advertisers
Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Christine Manna
Chief Operating Officer
Bob Traino
SVP, CMO Practice and Industry Leadership
Recent News
2024-04-26
2024-04-26
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