Association of National Advertisers · 15 hours ago
Director, Senior Copywriter
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$95K/yr - $105K/yr
6+ years expThe Association of National Advertisers (ANA) is expanding its marketing team and is currently hiring for a Director, Senior Copywriter. This role is vital in bringing campaign strategies to life through exceptional copywriting and creative execution, managing written content across ANA's marketing channels to ensure brand consistency and campaign effectiveness.
AdvertisingAssociation
Responsibilities
Write persuasive, on-brand copy for all marketing channels: emails, social media, paid ads, landing pages, event marketing, sales materials, website content
Develop messaging that resonates with target audiences, maintaining ANA's brand voice
Create compelling subject lines, CTAs, and body copy optimized for each channel
Adapt messaging for different audience segments (prospects, members, sponsors, practice communities)
Write long-form content including sales enablement materials, campaign one-pagers, and presentations
Edit and refine copy from team members and external partners
Translate campaign strategies into actionable creative briefs for designers and video producers, partnering with them on asset development
Manage creative production timelines
Coordinate with external agency on creative execution when needed
Lead campaign development process from concept through final delivery
Ensure all deliverables meet brand guidelines and campaign objectives
Serve as guardian of ANA's brand voice and messaging consistency
Review all marketing materials for brand messaging alignment
Develop and maintain templates and toolkits for repeatable campaigns
Create style guides and messaging frameworks
Train other team members on brand standards and writing best practices
Partner with VP and Senior Director on brand messaging implementation
Qualification
Required
Bachelor's degree and 6-9 years in copywriting and creative roles (agency, in-house, or B2B marketing)
Portfolio demonstrating versatility across channels, formats, and audiences
Experience managing creative production and collaborating with designers
Track record of writing high-performing campaign copy
Exceptional Writing: Clear, compelling, and persuasive across all formats
Strategic Thinking: Understands how copy supports campaign objectives
Brand Sensibility: Maintains consistent voice while adapting for audiences
Production Management: Juggles multiple projects and deadlines effectively
Collaboration: Works seamlessly with designers, stakeholders, cross-functional teams
Creative Problem-Solving: Finds fresh angles and compelling narratives
Expert-level writing and editing capabilities
Proficiency with Microsoft Office
Familiarity with CMS platforms, email marketing tools, social media platforms
Basic understanding of design principles and production processes
Preferred
B2B, professional services, or association marketing background preferred
Experience with AI writing tools (ChatGPT, Jasper, etc.) a plus
Benefits
Comprehensive health and wellness benefits
401k with company match
Flexible scheduling
Generous paid time off program
Casual dress code
Incentives
Rewards
Company
Association of National Advertisers
Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Christine Manna
Chief Operating Officer
Bob Traino
SVP, CMO Practice and Industry Leadership
Recent News
2024-04-26
2024-04-26
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