Yerba Madre · 7 hours ago
Project Manager, Events & Shows
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$74K/yr - $89K/yr
5+ years expYerba Madre is a pioneer of regenerative yerba mate and is seeking a Project Manager, Events & Shows to lead their event planning and execution. The role involves managing logistics, overseeing event staff, and ensuring impactful brand presence at various events.
E-CommerceFood and BeverageHerbs and SpicesTea
Responsibilities
Fully project-manage trade shows and large sponsored events from concept through completion
Partner with leadership to align event goals with broader commercial and consumer engagement strategy
Develop event timelines, run-of-show documents, and contingency plans
Build and manage event budgets, ensuring cost efficiency and strategic resource allocation
Own all logistics related to sponsored events, including contracts, vendor coordination, permits, shipping, and site setup
Oversee staffing plans including sampling agencies and internal stakeholders
Manage on-site execution — setup, activation flow, compliance, and takedown
Ensure brand standards are met across uniforms, signage, displays, and consumer touchpoints
Troubleshoot real-time issues to guarantee seamless event delivery
Train and brief event staff to ensure consistent brand voice and consumer experience
Act as primary liaison with internal teams (Sales, Marketing, Field Activation, Key Accounts) and external partners
Manage internal communication before, during, and after events
Lead post-event debriefs to capture learnings and recommend improvements
Track KPIs such as consumer reach, sampling volumes, SMS leads, retail impact, and ROI
Partner with the Sr. Activation Performance Manager to fold event performance into national scorecards
Provide insights and recommendations to improve future event strategy and execution
Qualification
Required
5+ years of experience in event management, brand activation, or experiential marketing
Proven success managing trade shows, festivals, or large-scale consumer activations
Strong background in logistics, vendor management, and staffing
Excellent organizational and project management skills; detail-oriented with ability to juggle multiple events
Strong communication skills — comfortable leading cross-functional teams and external partners
Willingness to travel frequently and work non-traditional hours as needed during events
Alignment with Yerba Madre's brand ethos and passion for building consumer experiences
Ability to travel frequently (30–50% of time) to trade shows, festivals, and sponsored events across North America
Availability to work non-traditional hours, including evenings, weekends, and extended days during event periods
Must be able to lift, carry, and move event materials (up to 50 lbs) including tents, signage, cases of product, and event equipment
Comfortable working long hours on feet in outdoor environments, sometimes in varying weather conditions
Ability to drive and maintain a valid driver's license; experience with event vehicles, box trucks, or trailers is a plus
Flexibility to adapt to real-time challenges and physically demanding setups and takedowns
Benefits
Top-tier benefits
Comprehensive medical, dental, and vision plans
Employee life and disability
Mental health benefits
Paid medical leave
Paid company holidays
Paid time off
Opportunities for career growth and advancement within our team
Company
Yerba Madre
Yerba Madre offers yerba mate and herbal tea blends, plus brewing accessories, with online ordering and product guidance.
201-500 employees
Funding
Current Stage
Growth StageRecent News
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