Fonterra · 6 hours ago
Brand Manager - NZMP
Fonterra is a global dairy co-operative that values care, collaboration, and contribution. They are seeking a Brand Manager for NZMP to localize global brand strategy for the U.S. market, lead campaign development, and collaborate with various teams to enhance brand presence and commercial impact across North America.
DairyInnovation ManagementNutrition
Responsibilities
Localise global NZMP brand strategy; build annual brand plans for the U.S. market, with clear objectives, budgets, and KPIs
Lead end-to-end campaign development (web, social, CRM, trade events, sales enablement)
Develop compelling product and category narratives, sales tools, and customer value propositions
Track campaign performance and brand health; use insights to refine messaging and channel mix
Collaborate across global/regional marketing, sales, and communications
Manage brand packing across Global Markets
Qualification
Required
5–8+ years in B2B brand/marketing (food ingredients, nutrition, or adjacent industries preferred)
5+ years experience in Graphic design
Proven ability to build brand preference via integrated campaigns and high-quality content
Strong experience in stakeholder management, agency leadership, and budget ownership
Strong customer communication skills with external and internal stakeholders
Data-driven mindset; comfortable with campaign analytics, dashboards, and insight translation
Benefits
Fair and equitable pay
Health and well-being programs (medical, mental health support)
Professional development opportunities
Career growth support
Work-life balance options (flexible/hybrid working where possible)
Parental leave support
Employee recognition
Support for community involvement and cultural connection
Company
Fonterra
Fonterra Cooperative Group is the world's largest exporter of dairy products, a leader in dairy science and innovation, and a partner to many of the world's leading food companies.
Funding
Current Stage
Late StageTotal Funding
$0.27MKey Investors
Callaghan Innovation
2017-12-20Grant· $0.27M
Recent News
Food & Drink Business
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