Vitra Health · 6 hours ago
Chief Marketing Officer
Boston, MA
Full-time
Onsite
Director/Executive
$198K/yr - $225K/yr
10+ years expVitra Health is a mission-driven healthcare services organization dedicated to strengthening families and communities. They are seeking a Chief Marketing Officer to shape and execute their overall marketing, communications, and brand strategy, elevating visibility and driving growth across all programs.
Health CareWellness
Responsibilities
Develop and implement a comprehensive, multi-year marketing and communications strategy aligned with organizational goals
Define and strengthen Vitra Health’s brand identity, ensuring consistent messaging across all channels and touchpoints
Serve as a strategic advisor to the executive team, providing insight into market trends, competitive positioning, and growth opportunities
Lead all brand, communications, and public relations initiatives to increase awareness and credibility among caregivers, clients, healthcare partners, community leaders, and policymakers
Oversee the creation of compelling content and campaigns that articulate Vitra Health’s mission and value proposition
Manage media relations, press strategy, and messaging for organizational announcements and public-facing communications
Lead all digital marketing initiatives, including website optimization, SEO/SEM, paid advertising, social media strategy, email marketing, and digital pathways for program enrollment
Use analytics, insights, and A/B testing to refine messaging, optimize conversions, and maximize ROI
Introduce innovative digital acquisition tactics and nurture strategies for prospective caregivers and program participants
Cultivate relationships with community organizations, health systems, advocacy groups, senior-serving organizations, and state partners to expand brand reach and program awareness
Represent Vitra Health at industry events, conferences, and community forums
Support strategic partnerships and outreach campaigns aimed at caregiver recruitment and client acquisition
Build, mentor, and lead a high-performing marketing and communications team
Establish a culture of creativity, data-driven decision-making, accountability, and cross-functional alignment
Work collaboratively with program and operations teams to support internal communications and organizational priorities
Own the marketing budget and ensure effective, strategic allocation of resources
Establish KPIs, reporting dashboards, and feedback loops to track performance, measure impact, and guide optimization
Present regular updates to executive leadership and the board on key metrics, campaign performance, and strategic initiatives
Qualification
Required
10+ years of progressive leadership experience in marketing, communications, brand strategy, or digital marketing
Proven success building and managing integrated marketing programs that drive measurable growth
Preferred
Experience within healthcare, elder care, home-based care, community services, or mission-driven organizations strongly preferred
Benefits
Health Insurance with a 75% employer contribution.
Dental and Vision Benefits.
Supplemental Benefits
Life, Accident, Critical Illness and Disability Insurance.
401K with a company match.
Accrued Paid-Time-Off.
ADP LifeMart Corporate Discounts
Competitive Pay Rates.
Wellness Benefits.
Tuition Reimbursement.
Supportive team structure and company culture with a focus on work/life balance.
Company
Vitra Health
VITRA Health understands that most caregivers face tremendous financial and emotional challenges, often without compensation or support for their selfless efforts.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.01MKey Investors
Citizens Bank
2020-05-01Grant· $0.01M
Leadership Team
Max Voshchin
Founder & Co-Chairman
Company data provided by crunchbase