Armstrong World Industries · 11 hours ago
Public Relations Specialist
Lancaster, Pennsylvania, United States, 17603
Full-time
Onsite
Mid Level
$65K/yr - $80K/yr
4+ years expArmstrong World Industries is a leader in the design and manufacture of innovative architectural applications. The PR Specialist will support the planning, coordination, and execution of public relations initiatives to elevate brand visibility within the architectural and construction industries, collaborating with various teams to ensure consistent messaging and managing media outreach and event support.
Building MaterialHome RenovationManufacturing
Responsibilities
Assist with media outreach by researching outlets, identifying relevant influencers, and assisting with pitching story ideas, product news, and project features to local, regional, national and trade media
Support public relations efforts for trade shows, architectural events, product launches, and industry initiatives, providing project coordination and administrative support for PR programs targeting architects, designers, contractors, and specifiers
Coordinate internal and external approvals for PR materials, technical content, and product-related communications
Track and manage award submissions and speaking opportunities with architectural, design, and construction industry organizations
Assist with distributing press releases through Cision to architectural, construction, and trade media outlets
Monitor, analyze, and report on PR efforts and media coverage across building materials, architecture, and construction outlets
Liaise with corporate communications and marketing teams to ensure alignment of PR efforts with brand and product messaging
Coordinate updates with the marketing communications team, including website content, product collateral, and specification materials
Help manage association partnerships and industry event sponsorships within the building materials and architectural sectors
Coordinate photography for product installations, project case studies, trade events, and corporate use
Attend internal/external training sessions and complete relevant social platform certifications
Integrate AI tools into daily workflows to enhance efficiency and creativity
Ensure compliance with professional, ethical, and brand standards
Qualification
Required
Bachelor's degree in a related field such as communications, marketing, public relations, or journalism
4–6 years of professional experience
Working knowledge of public relations best practices, media relations, and communications workflows
Strong written and verbal communication skills, with the ability to tailor messaging for both technical and non-technical audiences
Proficiency in Microsoft Office and familiarity with PR and media monitoring tools (e.g., Cision or similar platforms)
Preferred
Interest or experience in the architecture, design, construction, or building materials industries is a strong plus
Background in content development or writing, with a passion for crafting clear and compelling messages
Benefits
Medical
Dental
Prescription drug
Life insurance
401k match
Long-term disability coverage
Vacation and sick time
Product discount programs
Company
Armstrong World Industries
Armstrong World Industries is a producer of flooring products and ceiling systems.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-04-01Acquired
2006-10-18IPO
Leadership Team
Victor Grizzle
Chief Executive Officer
Bonnie Elliott
Executive Assistant to the CEO & CFO
Recent News
2025-11-04
2025-10-29
Company data provided by crunchbase