Ten Little · 18 hours ago
Associate Manager, Lifecycle Marketing
United States
Full-time
Remote
Mid Level
$80K/yr - $95K/yr
3+ years expTen Little is looking for a creative, data-driven Associate Lifecycle Marketing Manager to build and scale their customer journey and owned-channel campaign strategy. This role involves leading lifecycle programs across core channels and partnering cross-functionally to deliver performance-driven experiences for families.
BabyChildrenE-CommerceMarketplace
Responsibilities
Lead lifecycle marketing across core owned channels, with email and SMS as the foundation, shaping strategy and executing campaigns and programs end-to-end
Manage and evolve our Klaviyo strategy and execution, including email and SMS campaigns, automated flows, segmentation, deliverability, and reporting
Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage; build and optimize key lifecycle flows
Own the full lifecycle and campaign calendar across email and SMS, including product launches, promotions, and key seasonal and holiday moments
Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing
Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management
Track and report on lifecycle KPIs including revenue contribution, engagement, churn, and retention; translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience
Partner with Brand, Growth, Product, Merchandising, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first
Create clear processes and documentation to support reliability and scale
Qualification
Required
3-5 years of lifecycle, CRM, or retention marketing experience, preferably in consumer brands and ecommerce
Ownership of Klaviyo or similar software in a DTC or ecommerce environment
Hands-on experience with Shopify as well as review and loyalty software providers
Deep experience with email & SMS automation, segmentation, and testing
Excellent project management and cross-functional communication and collaboration skills
Strong attention to detail (We're big on the little things!)
Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights
Entrepreneurial spirit; comfortable owning outcomes, not just execution in a dynamic, fast-paced environment
Preferred
Copywriting experience, ability to design emails with an eye for clean, on-brand layouts
Experience with customer acquisition-focused channels like affiliate and paid social
Experience working in kids, apparel, footwear, subscription- or membership-based ecommerce
Benefits
Equity options for long-term alignment and ownership
Comprehensive health benefits, including medical, dental, and vision insurance
Paid parental leave and a family-friendly culture that supports parents at every stage
Flexible remote/hybrid work arrangements
401(k) plan with employer contribution
Employee discounts on Ten Little products and partner brands
Company
Ten Little
Ten Little is a modern marketplace that guides parents to the right products and resources for their kids at every stage.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$7.63MKey Investors
Kindred VenturesNextView Ventures
2021-06-16Seed· $5M
2020-02-25Series A
2019-12-12Seed· $2.63M
Leadership Team
Fatma Collins
CEO & Co-Founder
J
Julie Rogers
Co-Founder & COO
Recent News
Company Ventures
2025-08-13
Company Ventures
2025-08-13
Company data provided by crunchbase