Caterpillar Inc. · 2 hours ago
Lead Digital Product Owner - Content Management Systems
Peoria, IL
Full-time
Onsite
Lead/Staff
$128K/yr - $209K/yrCaterpillar Inc. is a global team focused on creating sustainable communities through innovative digital solutions. The Lead Digital Product Owner will drive initiatives to enhance rental operations and marketing workflows, ensuring a seamless experience for dealers and customers by managing the content management system and its related projects.
ConstructionMachinery ManufacturingManufacturingMechanical Engineering
No H1B
Responsibilities
Define and drive the product vision and roadmap for CMS capabilities that support the Cat Rental Store (CRS) website and broader rental digital experiences
Align CMS initiatives with enterprise content governance models and digital transformation goals
Own and prioritize the CMS product backlog, ensuring alignment with business goals, dealer needs, and platform requirements
Lead cross-functional collaboration with engineering, UX, content, and dealer teams to deliver scalable, high-quality solutions
Configure and maintain content/data in CMS to ensure accurate dealer-product relationships and visibility on the CRS website
Own not only the product strategy and delivery for AEM CMS, but also the upper-funnel marketing content strategy to drive SEO performance and influence user behavior toward the Rental shopping experience, ensuring alignment between content, discoverability, and conversion goals
Resolve data inconsistencies and system issues that impact user experience or content accuracy
Support dealer onboarding and content maintenance through CRS by providing tooling and process
Capture feedback from impacted functional teams and work with delivery execution teams to ensure development meets business objectives
Act as a subject matter expert for CMS, assisting technical teams with discovery and design, and training marketing partners and dealers
Derive and analyze performance measures for CMS content workflows and publishing efficiency
Work closely with Business Analysts to translate business requirements into technical specifications by consulting on scope, layout, and design
Partner with development teams to track delivery, complete validation, and ensure each release delivers maximum value
Manage the product backlog by prioritizing enhancements based on changing business needs and desired target dates
Contribute to change management efforts for dealer digital initiatives, including training, documentation, and stakeholder engagement
Qualification
Required
Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Software Problem Management: Knowledge of strategies, practices and tools for resolving software problems; ability to manage software problems in installed software products
Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision
User Acceptance Testing (UAT): Knowledge of UAT activities, tasks, tools and techniques; ability to design, implement and evaluate acceptance tests for end-users
Preferred
Bachelor's degree in computer science, information systems, marketing, communications, engineering, or a related field preferred
Proven experience with CMS platforms e.g Adobe Experience Manager
Extensive experience in digital product management including content creation, data integration, marketing content
Experience in content lifecycle management, including taxonomy, metadata, and workflow automation
Excellent oral and written communication skills with the ability to tailor messaging to various audiences (engineering, business partners, and leadership)
Proven ability to work across marketing, engineering, and business teams to align CMS capabilities with strategic goals
Experience working in Agile development while simultaneously managing multiple priorities
Hands-on experience with Adobe applications, especially in AEM
Working knowledge of PIM systems and how they integrate with CMS for unified content delivery
Experience in content lifecycle management
Proven ability to work cross-functionally with UX/UI, engineering, and business partners
Ability to lead initiatives that streamline marketing operations and improve data consistency across platforms
Proficiency in Microsoft tools including Word, Excel, Teams, PowerPoint, and Azure DevOps
Product Owner certification (CSPO from Scrum Alliance, SAFe PO/PM) or knowledge of the Software Development Lifecycle (SDLC)
Solid understanding of Caterpillar policies, standards, procedures, and business models
Benefits
Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Company
Caterpillar Inc.
For 100 years, we’ve been helping customers build a better, more sustainable world.
Founded in 1925
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.51BKey Investors
US Department of EnergyAdvanced Propulsion Centre UK
2025-08-28Post Ipo Debt· $3.5B
2024-10-31Grant· $5.04M
2019-06-23Grant
Leadership Team
George Moubayed
Chief Sustainability and Strategy Officer / Senior Vice President Enterprise Strategy Division
E
Eric Sporre
Vice President & Global Chief Information Security Officer (CISO)
Recent News
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