Nordic Global · 10 hours ago
Business Line Marketing Senior Analyst
United States
Full-time
Remote
Senior Level
5+ years expNordic Global is a company focused on delivering innovative marketing solutions, and they are seeking a Business Line Marketing Senior Analyst to support marketing activities and go-to-market execution for specific product lines. The ideal candidate will operationalize marketing priorities and work collaboratively with various teams to implement effective marketing strategies.
Information ServicesInformation Technology
Responsibilities
Support market research to understand industry trends, customer needs, and competitive landscape
Analyze data to identify opportunities for growth and areas for improvement
Implement activities in support of marketing strategies and plans
Execute messaging frameworks established by senior leaders
Ensure brand consistency across all materials
Plan and execute integrated marketing campaigns
Manage campaign timelines and cross-functional coordination
Work closely with sales, solutions, and delivery teams to execute deliverables
Contribute to the defining and refining the positioning of services in the market
Create unique selling propositions and value propositions
Collaborate with the marketing team to create compelling and effective promotional materials
Provide marketing support to sales teams to drive product/service adoption
Monitor and optimize marketing expenses to ensure a positive return on investment
Track and report the performance of marketing campaigns and initiatives
Use data and analytics to measure the effectiveness of marketing strategies, adjusting as needed
Implement communication strategies to reach the target audience
Craft messaging, and content that resonates with the specific market segment
Engage with key stakeholders, including customers, to gather feedback and insights
Qualification
Required
Bachelor's Degree required in business, marketing, or related field
5+ years working in product or service marketing, preferably for a technology or business services company in healthcare with at least 3 years focused on service or segment marketing
Demonstrated knowledge and experience in implementing and optimizing marketing strategies across multiple touchpoints with proper reach and measurement of effectiveness
A history of working with matrixed, cross functional teams within a business unit structure and centralized, global marketing services
Knowledge of marketing, B2B marketing, regional, and field media best practices
Working knowledge of health information technology, electronic medical records, enterprise resource management, and managed services
Excellent time, budget management, and project management skills
Strong written communication and speaking skills with the ability to present
Company
Nordic Global
Nordic Global is an information technology company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Jackson
SVP Client Partnerships and Global Sales Lead
Elizabeth Kerch Briggs
VP - Client Partnerships
Recent News
2025-06-26
HealthCareIT News
2025-04-03
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