Porchlight Book Company · 10 hours ago
Digital Marketing & Lead Generation Specialist
Milwaukee, WI
Full-time
Onsite
Mid LevelPorchlight Book Company is a bulk book e-commerce retailer, and they are hiring a full-time Digital Marketing & Lead Generation Specialist to own inbound demand and turn smart digital execution into measurable revenue. The role involves planning, launching, and optimizing digital marketing campaigns while managing Porchlight's digital presence across various channels.
PublishingRetailWholesale
Responsibilities
Own inbound lead generation from strategy through execution
Plan, launch, and optimize digital marketing campaigns end-to-end
Lead email marketing, including newsletters and targeted campaigns
Manage and evolve Porchlight’s digital presence across channels
Drive LinkedIn marketing (organic and paid) as a core growth lever
Run focused paid search experiments (SEO/SEM) and scale what works
Build and maintain the underlying systems that support repeatable growth
Deliver clear performance reporting and insights to stakeholders
Qualification
Required
Bachelor's degree or equivalent experience
Experience with SEO, SEM, and performance-driven digital campaigns
Strong analytical instincts and comfort translating data into action
Clear, confident written and verbal communication skills
High ownership mindset along with a strong sense of curiosity
Company
Porchlight Book Company
Born out of a local independent bookshop founded in 1927 and perfecting an expertise in moving books in bulk since 1984, Porchlight Book Company has a deep knowledge of industry history and publishing trends.
Founded in 1984
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Rebecca Schwartz
Owner, CEO, President
Company data provided by crunchbase