SoFi · 2 hours ago
Principal Product Manager, Home Loans Local Market Sales
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
7+ years expSoFi is a next-generation financial services company and national bank seeking a Principal Product Manager to lead the strategy and delivery of their home loans local market sales team. This role involves transforming how local sales professionals connect with members and manage market relationships while launching a new in-market channel and defining long-term product strategy.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Define and execute a groundbreaking product vision for truly disruptive innovation that sets the industry standard for in-market sale channels
Lead the evaluation, testing, and rapid rollout of cutting-edge technologies, including AI and intelligent automation, to dramatically boost in-market sales team capabilities, maximize throughput, and unlock sales capacity
Drive efficiency and effectiveness for our in-market sales organization by architecting scalable, auditable, and hyper-reliable solutions that eliminate friction and simplify complex, high-stakes workflows
Develop solutions that optimize local sales processes, elevate client interactions, and drive efficiency across lead management, opportunity tracking, and the entire loan origination lifecycle
Own, define and prioritize the product backlog for your engineering squad, writing detailed requirements and partnering closely with developers
Deeply immerse yourself in the day-to-day realities of our Business and Sales teams to master their processes, translating complex operational needs into intuitive, high-performance tooling
Collaborate cross-functionally to align on requirements and timelines
Thrive in a high-velocity agile environment, making decisive trade-offs and delivering iteratively while maintaining laser focus on game-changing, long-term strategic objectives
Be a champion of SoFi’s values
Qualification
Required
Bachelor's degree or higher, ideally in a technical, finance, or quantitative field
7+ years of product management
Demonstrated ability to translate complex sales workflows into simple, usable tools
Direct experience with in-market sales teams delivering solutions that empower the sales force and enhance client relationships
Strong understanding of mortgage processes and customer relationship technology to create a seamless pre-purchase and purchase experience
Familiarity with mortgage regulatory frameworks and comfort partnering closely with Legal and Compliance
Excellent communication skills
Strong analytical and data-driven mindset; able to dive into financial and operational metrics
Experience owning end-to-end product delivery, from discovery through launch and iteration
High bias for action and ownership—comfortable operating in ambiguous, cross-functional environments
Preferred
Direct experience at a mortgage or HELOC broker, correspondent lender, or fintech home lending platform
Experience working closely with licensed in market sales teams
Experience working with operations leaders, compliance teams, and executive stakeholders
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-02-03
2026-02-03
Yahoo Finance
2026-02-03
Company data provided by crunchbase