BOK Financial · 10 hours ago
Senior Manager, Marketing Strategy & Growth
Tulsa, OK, US, 74101
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expBOK Financial is a dynamic financial institution that has been growing alongside its clients for over a century. The Senior Manager, Marketing Strategy and Growth is responsible for leading the development and execution of marketing strategies to drive growth in consumer and business banking segments, while managing external agency partnerships and optimizing marketing performance through data-driven insights.
BankingCredit CardsFinancial Services
Responsibilities
You will lead and mentor a B2B marketing team across performance marketing, lifecycle engagement, and brand activation initiatives
You will develop and execute integrated acquisition and lifecycle strategies to drive growth and retention across consumer and business segments
You will optimize marketing performance through data‑driven testing, targeting, segmentation, and channel mix decisions
You will partner with analytics, digital, product, and external agency teams to align marketing efforts with business growth goals
You will establish KPIs, dashboards, and reporting that unify internal and agency data into a clear view of marketing impact
You will translate insights into personalized communications, thought leadership, and actionable recommendations that improve acquisition, engagement, and retention
Qualification
Required
Bachelor's degree in marketing, Business, Communications, or related field
10+ years' experience in marketing
3+ years in a leadership role
Strong knowledge of B2B marketing principles
Client lifecycle strategies
Financial services trends
Proven ability to develop and execute acquisition and lifecycle marketing strategies in regulated environments
Expertise in performance marketing, segmentation, and campaign analytics
Experience managing external agencies and cross-functional teams
Excellent communication, project management, and organizational skills
Highly analytical with ability to interpret data and apply insights to strategy
Strategic thinker with strong attention to detail in execution
Familiarity with compliance and regulatory requirements (e.g., CAN-SPAM, UDAAP, TISA, Reg DD)
Ability to manage budgets and allocate resources effectively
Strong interpersonal and people management skills
Knowledge of banking products, services, and basic accounting principles for budget management
Proficiency in Microsoft Office
Experience with CRM, marketing automation, and analytics platforms
Creative problem-solving and ability to generate innovative growth ideas
Ability to manage multiple projects and meet deadlines within budget
Capacity to translate complex business objectives into actionable marketing strategies
Benefits
Discretionary Bonus
Company
BOK Financial
BOK Financial offers financial services to consumers and businesses.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Carrie Clasen Porter
Chief Operating Officer, Wealth Management
Chris Butta
Senior Vice President , Director-Petroleum Engineering
Recent News
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