CNN · 12 hours ago
Manager, Audience Analytics & Insights, CNN Digital
Washington, DC
Full-time
Onsite
Mid, Senior Level
$91K/yr - $169K/yr
5+ years expCNN is a leading source of digital news and is seeking a Manager of Audience Analytics & Insights to deepen their understanding of audience growth across various platforms. The role involves leading a team to analyze audience engagement, develop strategic recommendations, and mentor analysts while ensuring data accuracy and consistency.
BroadcastingDigital MediaMedia and EntertainmentNews
Responsibilities
Lead ongoing analysis to identify opportunities for audience growth, including through search, generative AI platforms, social platforms, newsletters, news aggregators and more
Partner with editorial, product, and marketing teams to translate audience analytics and insights into strategic recommendations
Regularly assess the impact of audience development initiatives
Serve as technical mentor and QA lead for the analyst team on web/app traffic trends, reviewing analytical methodologies, SQL queries, and dashboards to ensure accuracy and consistency
Demonstrated ability to analyze and interpret web and app traffic patterns, identify data quality issues, and collaborate with technical partners to clarify and resolve discrepancies
Develop and maintain a regular practice of landscape and competitive analytics that helps inform deliverables like benchmarking and forecasting to inform strategic planning and growth targets
Develop frameworks and reporting tools to monitor audience growth, segmentation, and discovery across platforms
Collaborate with the Senior Director to shape analytics roadmaps and OKRs aligned with business priorities
Present findings and recommendations to stakeholders in clear, compelling formats connected to the business impact
Qualification
Required
5+ years in digital analytics, audience insights, or audience development strategy
Strong command of SQL, experience with large datasets and ability to collaborate with data engineers to design and validate data pipelines. Experience with dbt is a plus but not required
Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and social analytics aggregation or owned platforms
Proven ability to evaluate experimental results
Proven ability to identify and estimate the potential drivers of audience growth
Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI)
Proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics, Chartbeat, Parse.ly)
Proven ability to mentor junior analysts and lead QA processes
Excellent communication skills and stakeholder management experience
Ability to thrive in a fast-paced, collaborative environment
Strategic thinker with a hands-on approach to problem-solving
Preferred
BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or other related quantitative field
Experience with syndicated data sources (e.g., comScore, Similarweb, Rival IQ)
Background in digital media, publishing, or news analytics
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
CNN
CNN is an online broadcasting platform that offers the latest business, financial, and personal finance news. It is a sub-organization of WarnerMedia.
1001-5000 employees
H1B Sponsorship
CNN has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Larry Chevres
VP of Software Engineering
Recent News
Digital Music News
2026-02-04
2026-02-04
Company data provided by crunchbase