Sonoran Roots · 1 week ago
Digital Content & Communications Specialist
Mesa, AZ
Full-time
Onsite
Mid Level
$75K/yr - $75K/yr
3+ years expSonoran Roots is a vertically integrated, craft cannabis company headquartered in Tempe, Arizona, seeking a Digital Content & Communications Specialist. This role is responsible for content planning and deployment across digital channels to support marketing campaigns, ensuring cohesive messaging and collaboration with the marketing team.
Alternative MedicineCannabisHealth Care
Responsibilities
Develop cohesive monthly and campaign-based content calendars across:
Email
SMS
App notifications
Websites
Paid digital ads
In-store screens
Social media
Partner with the Integrated Marketing Manager to ensure campaigns launch seamlessly across all channels
Coordinate with the Graphic Designer and Senior Content Producer to develop campaign visuals
Write and edit clear, engaging, compliant copy tailored to each platform's format and audience
Maintain brand consistency in tone, visuals, and messaging across platforms
Build and deploy email and SMS campaigns using internal and external ESP/SMS platforms
Coordinate updates to website content including: product features, promotions, web banners, and landing pages and more
Collaborate with the Marketing Team to brief and review assets for paid digital ads and in-store screens
Manage day-to-day posting and engagement for social media platforms, particularly Instagram
Monitor performance across digital channels: open/click rates, CTR, conversions, engagement, impressions
Build monthly performance summaries with insights and recommendations
Optimize content performance and refine audience targeting
Communicate regularly with Sales, Retail, and Procurement teams to align content calendars with product availability and promotions
Support the Field & Trade Events Manager by promoting in-person events across digital channels
Ensure all digital materials meet state cannabis advertising and platform compliance guidelines
Qualification
Required
3-5 years of experience in content marketing, digital communications, or integrated marketing
Experience managing multi-channel campaigns (email, paid digital, social, SMS, web)
Copywriting and editing skills with an eye for brand tone and compliance
Excellent organizational skills - able to manage multiple deadlines and content streams
Ability to stand and walk for extended periods
Frequent movement between event locations, meeting spaces, or customer sites
Ability to lift and carry materials, equipment, or promotional items (typically up to 25-50 lbs)
Working long or irregular hours, including weekends and evenings, especially during campaigns or event-heavy periods
Facility Agent (FA) card (required to start work)
Criminal background check will be performed; most marijuana-related crimes will not negatively impact an application
Preferred
Bachelor's degree in Marketing, Communications, or related field
Working knowledge of Miro, Canva, Monday, or similar tools
Experience in cannabis, CPG, retail, or other regulated industries
Understanding of paid digital advertising metrics and optimization principles
Familiarity with web CMS platforms and basic SEO practices
Basic design, photography, or content production skills are a plus
Must be 21+ and able to pass required background check
Company
Sonoran Roots
Sonoran Roots cultivates marijuana, focusing on detail and respect for the plant.
201-500 employees
Funding
Current Stage
Growth StageRecent News
GlobeNewswire News Room
2025-02-07
2025-02-07
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