WineFetch · 9 hours ago
Digital Advertising Strategist
United States
Full-time
Remote
Mid, Senior Level
CA$63K/yr - CA$77K/yr
3+ years expEnspire for Enterprise is a digital marketing agency that provides digital marketing solutions to franchise, multilocation and enterprise businesses. They are looking for a digital marketing expert with strong leadership skills to oversee Digital Advertising campaigns for their most valuable clients, focusing on strategy, execution, and performance optimization. The role involves analyzing data, developing strategies, and delivering performance reports to ensure clients achieve strong ROI on their digital marketing investments.
E-CommerceMarketing AutomationRetailRetail TechnologyWine And Spirits
Responsibilities
Lead the Digital Advertising strategy, execution, and optimization for assigned clients and prospects, ensuring campaigns align with their business objectives
Collaborate with Sales and Client Services to translate client goals into data-driven marketing strategies that deliver on brand visibility, lead volume, and lead quality targets
Ensure all creative assets, including website content, images, and video assets, align seamlessly with the overarching digital strategy to maximize performance and meet client objectives
Oversee the setup and implementation of campaigns for new clients, ensuring alignment with brand standards and location-specific performance goals
Proactively analyze Key Performance Indicators (KPIs), including web traffic and lead generation metrics to identify opportunities for optimization using best practices and advanced tools
Execute performance tests, such as A/B testing, predictive modeling, and cost-benefit analyses to drive campaign improvements and achieve maximum ROI
Innovate and implement new processes, tools, and techniques to improve campaign performance and efficiency
Ensure the reliability and effectiveness of key campaign components, including call tracking, form fills, ad copy, landing pages, and reporting mechanisms
Prioritize tasks and provide clear direction to team members, ensuring the effective execution, optimization, and fulfillment of campaigns for assigned accounts while maintaining quality and performance standards
Serve as the escalation point for critical issues, engaging executive leadership as needed to resolve challenges promptly
Showcase expertise and professionalism during client-facing performance reviews, new account onboarding meetings, and sales presentations to build trust and confidence
Develop standardized performance and campaign health reports at both brand and location levels, enabling timely, accurate, and actionable analysis of performance trends
Deliver insightful performance analysis that highlights campaign status, results against targets, drivers of variance, and clear recommendations to enhance outcomes and improve client satisfaction
Collaborate with Client Services and Sales to provide market analysis, performance insights, and tailored reports, while participating in client discussions to manage expectations and communicate results effectively
Partner with Fulfillment and R&D teams to ensure the accuracy, reliability, and functionality of Enspire reporting tools, including Centermark
Collect, analyze, and interpret digital, web, and mobile performance data across the Enspire portfolio to evaluate the effectiveness of digital traffic tools, vendor contributions, and overall campaign processes
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degrees are a plus
3+ years of experience leading complex Digital Advertising strategies for large clients, preferably in franchise or multi-location environments
Expertise in Paid Search, Programmatic Display, and Social Advertising, with a strong focus on optimization, fulfillment, data analysis, and performance reporting
Advanced proficiency in tools such as Microsoft Excel, Microsoft Power BI, Microsoft Advertising, Google Analytics, Google Data Studio, Google Ads, Meta Ads and/or other digital marketing platforms
Demonstrated ability to report on digital marketing KPIs such as leads, conversion rates, website traffic, and engagement metrics to measure and optimize campaign success
Extensive experience in evaluating both digital and offline marketing opportunities and developing tailored strategies and playbooks for clients across diverse industries
Proven track record of delivering strong technical expertise and leadership, driving results for both teams and clients
Exceptional team player with the ability to collaborate effectively across teams and departments
Self-motivated and results-driven, with a demonstrated ability to think creatively and drive innovation in digital strategies
Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively
Company
WineFetch
WineFetch is an e-commerce and marketing platform for the retail wine and spirits industry
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2019-03-15Acquired
Leadership Team
Matthew R.
Chief Revenue Officer
Company data provided by crunchbase