Zoom · 16 hours ago
Online Lifecycle Marketing Sr. Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
13+ years expZoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role focuses on translating product usage and customer intent into measurable revenue impact at scale, partnering cross-functionally to maximize customer lifetime value.
CollaborationInformation TechnologyMessagingSaaSVideo Conferencing
No H1B
Responsibilities
Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion
Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys
Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk
Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes
Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth
Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership
Qualification
Required
Apply 13+ years of experience in lifecycle marketing, product growth, or monetization leadership within PLG-driven SaaS or subscription businesses at scale
Demonstrate a strong track record of driving revenue impact through lifecycle programs, experimentation, and optimization
Collaborate effectively across Product, Data Science, Analytics, Ecommerce, and Finance, influencing without direct authority
Leverage deep fluency in product usage analytics, cohort analysis, predictive modeling, and LTV frameworks to guide decisions
Operate with executive presence and strong judgment, balancing automation and personalization across lifecycle channels and platforms
Possess broad experience in multi-channel lifecycle marketing, driving strategy and execution across email, push, SMS, app notifications, and in-product messaging. Focus on orchestration, sequencing, and utilizing product signals to deliver timely and relevant messages
Demonstrate Experience contributing to SMB, B2B go-to-market strategy, including PLG motions, self-serve monetization, and cross-functional alignment
Benefits
A variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health
Support work-life balance
Contribute to their community in meaningful ways
Company
Zoom
Zoom is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$276MKey Investors
ARK Investment ManagementSequoia CapitalEmergence Capital
2021-11-04Post Ipo Equity· $130M
2019-04-19Post Ipo Equity
2019-04-18IPO
Leadership Team
Eric Yuan
Founder & CEO
Xuedong Huang
Chief Technology Officer
Recent News
Crunchbase News
2026-01-23
2026-01-22
2026-01-22
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