IPG Mediabrands · 9 hours ago
Manager, Planning
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$80K/yr - $85K/yr
3+ years expMediabrands is a global media network that emphasizes a people-first culture, aiming to empower its employees. As a Manager, Planning, you will support the strategic vision for client accounts, focusing on the execution of media strategies and ensuring the quality of work, client relationships, and team health.
AdvertisingDigital MediaMarketing
Responsibilities
Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams
Supervise development and implementation of targeted, innovative media solutions consistent with media strategies
Leverage performance and measurement insights to inform plan recommendations and optimizations
Create external briefing documents aligned with plan parameters, objectives and strategies
Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix
Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings
Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs
Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations
Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations
Qualification
Required
Confident presentation skills in internal and client meetings
Mastery of syndicated research sources, planning tools, and media math
Solutions driven with strong trouble shooting skills
Excellent written and verbal skills
Well organized and manages timelines with others
Strong knowledge of industry trends and planning/measurement models
Understanding of marketing and communications process
Ability to work autonomously and in a group
Preferred
3-5 years of experience in media planning with knowledge of across various channels, national/local scope (to be customized by hiring team)
Skilled knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc
Success in managing junior staff and ability to manage up to leadership
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase