Honda Center · 17 hours ago
Lifecycle Marketing Manager
Anaheim, CA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $85K/yr
5+ years expHonda Center is a venue that welcomes fans, performers, and athletes from around the globe, and they are seeking a Lifecycle Marketing Manager. The role involves owning the CRM, lifecycle email, and loyalty program strategy to drive customer acquisition, retention, and lifetime value through data-driven marketing strategies.
Media and EntertainmentSports
Responsibilities
Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
Manage audience segmentation, automation, and personalization workflows
Analyze campaign performance and recommend optimizations
Partner with digital, social, and guest experience teams to enhance customer data use
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
Perform other duties as assigned
Qualification
Required
5+ years of CRM and email marketing experience
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
Strong analytical skills with experience using data to inform creative and strategic decisions
Experience managing large-scale CRM databases and integrations
Background in developing loyalty programs to increase dwell time and spend
Education – Bachelor's Degree
Experience Required - 5+ Year
Company
Honda Center
Honda Center is an entertainment and sports venue.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Katie Rodin
Executive Vice President and Chief Legal Officer
Recent News
Sports Business Journal
2025-09-27
Press Telegram
2025-08-15
Company data provided by crunchbase