Exelixis · 9 hours ago
Associate Digital Marketing Director - Media
Alameda, CA
Full-time
Onsite
Director/Executive
$158K/yr - $224K/yr
9+ years expExelixis is seeking an Associate Digital Marketing Director to join their Marketing team, focusing on shaping media channels and executing impactful campaigns. The role involves developing digital initiatives and optimizing marketing tactics for pharmaceutical products, requiring collaboration with various internal and external partners.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Plan and execute non-personal promotional healthcare provider programs to drive sales and grow market share of CABOMETYX for FDA-approved indications
Develop and implement high-impact digital customer experiences through social media and other innovative platforms in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners
Translate marketing messaging and strategy into integrated, multi-channel marketing tactics
Manage agency partners to ensure high-quality strategy, content, and execution
Guide the planning and execution of paid social media campaigns
Lead the development of social-first and other creative content
Develop and enforce best practices for media delivery
Educate the organization on influencer engagement and activation for patient and customer benefit
Utilize internal analytics and external data to support insights and business-focused recommendations
Create and oversee project plans and ensure key milestones, dependencies, and timelines are communicated across stakeholders
Identify process improvements and set standards for an excellent customer experience
Develop A/B testing plans and content requirements for campaign optimization
Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization
Ensure successful alignment of digital programs to brand goals and regulatory compliance
Lead the tactic submission for RAMP review and approval, coaching agencies on the process
Collaborate with the data and analytics team on marketing data integrations and reporting dashboards
Evaluate campaign effectiveness through measurement and KPI development to ensure positive ROI and brand objective achievement
Provide expertise on digital best practices and use data-driven insights to continuously optimize the marketing plan
Qualification
Required
BS/BA degree in related discipline and 11 years of related experience; or
MS/MBA degree in related discipline and 9 years of related experience; or
Equivalent combination of education and experience
Broad experience across media marketing, with deep expertise in at least three of the following: Paid Social, Organic Social Media, Content Creation, Display Marketing, Custom Program initiation, and Platform Management (Sprinklr, Sprout Social etc)
Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics
Deep familiarity with paid media, including campaign buying and optimization
Highly experienced with social media management platforms such as Sprinklr
Solid understanding of digital marketing tech platforms and their value to cross-functional partners
Proven ability to connect brand objectives with media solutions
Exceptional agency management skills to drive projects forward and remove roadblocks
Proficient in communicating business requirements to internal tech and external agency partners
Strong organizational and time management skills; proven ability to manage and complete multiple priorities and projects effectively
Demonstrated experience with data integration, analytics, and customer mastering
Proven ability to build trusted relationships with cross-functional team members, demonstrating strong teamwork and collaboration skills
Strong knowledge of social media regulations. Understanding of FDA regulations for pharmaceutical drug promotions, experience with RAMP review processes, and partnering with Regulatory and Legal teams
Excellent communication skills, with the ability to effectively tell stories and establish collaborative relationships
Self-starter with excellent interpersonal skills, decision-making, and problem-solving abilities
Analytical mindset that enhances social media content development
Fluency in media analytics across major platforms, with the ability to apply data and analysis to drive decision-making
Strong planning, critical thinking, and problem-solving skills to meet goals within time and budget constraints
Bias for action, a strong sense of immediacy, and drive to achieve objectives
Learning mindset with the ability to apply learning to various situations
Benefits
401k plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Sales-based incentive plan
Opportunity to purchase company stock
Receive long-term incentives
15 accrued vacation days in their first year
17 paid holidays including a company-wide winter shutdown in December
Up to 10 sick days throughout the calendar year
Company
Exelixis
Exelixis works is focused on discovering, developing and commercializing therapies for the treatment of cancer and other serious diseases.
1001-5000 employees
H1B Sponsorship
Exelixis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (25)
2022 (28)
2021 (29)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$514MKey Investors
Deerfield
2015-07-23Post Ipo Equity· $135M
2012-02-16Post Ipo Equity· $65M
2010-06-03Post Ipo Debt· $160M
Leadership Team
Michael Morrissey
President and CEO
Christopher Senner
Executive Vice President and CFO
Recent News
2026-02-02
GlobeNewswire
2026-01-23
Company data provided by crunchbase