Johnson Health Tech North America · 11 hours ago
Paid Media Growth Lead
Cottage Grove, WI
Full-time
Onsite
Senior Level
5+ years expJohnson Health Tech North America is seeking a Paid Media Growth Lead to own and scale DTC paid media performance across North America. This role requires a paid media expert to drive growth through efficient media channel strategy and continuous optimization.
FitnessPersonal HealthWellness
Responsibilities
Own paid media performance across North America, with accountability for growth, efficiency, and learning
Lead media strategy and investment planning across channels and the full funnel
Set clear direction and priorities for agency partners to drive strong execution
Develop and maintain a testing and experimentation roadmap to continuously improve media effectiveness
Translate performance insights into recommendations for media allocation, creative direction, and optimization
Partner with analytics to ensure measurement frameworks support decision-making and scale
Align media plans with product launches, promotional calendars, and inventory considerations
Communicate pacing, performance, and insights to senior stakeholders
Build and refine processes, tools, and ways of working that enable the team and agencies to scale efficiently
Identify opportunities to improve performance through automation, new platforms, or operating model changes
Other projects as assigned
Qualification
Required
5+ years of experience in performance or growth marketing, including ownership of large-scale national paid media budgets across multiple channels
Preferred
Bachelor's degree preferred; equivalent experience considered
Benefits
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
Company
Johnson Health Tech North America
Johnson Health Tech North America is the world’s largest and fastest-growing fitness equipment manufacturers.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase