Dallas Fort Worth International Airport (DFW) · 4 hours ago
Senior Associate, Marketing Specialist
DFW Metroplex
Full-time
Onsite
Mid, Senior Level
4+ years expDallas Fort Worth International Airport (DFW) is one of the most successful airports in the world, recognized for its innovation and excellence. The Senior Associate, Marketing Specialist will develop consumer insights, implement marketing strategies, and collaborate across departments to enhance the DFW brand and improve its reputation.
Airlines/Aviation
Responsibilities
Facilitates coordination and works with Internal DFW Departments to develop marketing strategies and communications to ensure Airport’s key results are achieved
Drafts creative briefs, collaborates in the development of marketing plans and presentations and writes detailed meeting recaps
Manages and implements initiatives to achieve marketing priorities across all owned, earned, and paid channels
Procures and analyzes data, identifies marketing needs and makes independent decisions on project deliverables, media recommendations and budget
Owns day-to-day relationship with external partners and executes integrated marketing campaigns, including traditional and digital advertising, social media, print, video, events, and executive presentations
Provides DFW Airport brand leadership across brand implementation, reviewing branded materials and providing brand approvals
Benchmarks, researches and analyzes effectiveness of Airport’s marketing and communications efforts by staying informed of leading marketing trends and issues
Monitors and reconciles programs/procedures in the areas of brand reputation, customer experience, airline relations, sustainability, innovation, digital transformation, and parking products
Collaborates with other departments to identify opportunities and challenges for DFW’s brand and reputation
Generates, analyzes, reconciles and updates various marketing reports, including campaign performance and agency time management
Analyzes and reconciles the Marketing budget and processes payments for Marketing related functions
Performs other duties and projects as requested to further the Airport’s key results
Qualification
Required
Bachelor's degree in business administration, marketing, communications, or related field
Four (4) years of progressively responsible experience with an emphasis on marketing
Two (2) years of marketing or brand management experience (agency or client-side)
Any equivalent combination of education and/or experience may be substituted for the above
Possession of a valid Class C driver's license
Knowledge of the fundamentals of marketing, marketing strategy and communications
Great interpersonal skills to diplomatically interface with internal and external partners and maintain effective working relationships at all levels of the organization
Knowledge of or ability to learn brand management, marketing and communications principles
Knowledge of or ability to learn to manage and direct projects from inception to completion
Skilled in working effectively with various levels to provide influence
Effective skills in organization, attention to detail, and project management
Ability to take initiative and effectively handle multiple tasks and responsibilities
Ability to communicate clearly and effectively, both orally and in writing, at all levels within and outside the organization
Ability to demonstrate commitment, initiative, independent action and versatility while embracing challenging and diverse assignments
Ability to monitor and communicate costs related to marketing activities
Ability to take on challenges and suggest innovative solutions
Preferred
Previous experience in marketing, communications, or market research through internship or university projects
Digitally savvy
Knowledge of foreign language(s)
Company
Dallas Fort Worth International Airport (DFW)
DFW Airport, the 2022 Airport Service Quality (ASQ) winner for Best Airport that serves over 40 million passengers in North America by Airports Council International (ACI), warmly welcomes more than 72.2 million customers along their journey every year, making DFW one of the most frequently visited superhub airports in the world.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sean Donohue
CEO
HR at Dallas Love Field
Aviation Partner
Company data provided by crunchbase