Shutterfly · 14 hours ago
Sr. Site Optimization Specialist II
United States
Full-time
Remote
Mid, Senior Level
$101K/yr - $143K/yr
5+ years expShutterfly is a company that helps customers create products and capture moments that reflect their unique selves. They are seeking a Sr. Site Optimization Specialist II to develop and implement a comprehensive Paid Search strategy to enhance visibility and performance across various platforms, driving key actions and achieving business objectives.
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Responsibilities
Drive continuous campaign improvements through rigorous KPI analysis and optimization techniques to boost customer acquisition, engagement, and retention within paid search
Create, launch, test, and optimize Paid Search, P-Max and Shopping campaigns on Google, Bing, to maximize reach and ROI
Manage and optimize App. Installs campaigns in Google (UAC) and Apple (ASA)
Adherence to executional excellence is a must; ensure all campaigns follow platform and Shutterfly’s SEM team guidelines while maintaining high standards for quality and performance
Conduct keyword research, ad copywriting, bid management, and campaign optimization
Manage and allocate budgets effectively across various paid search channels based on campaign KPIs
Collaborate with internal teams, including Integrated Marketing, Partners, Creative, and SEO to ensure cohesive and integrated marketing strategies
Design and implement tests based on best practices, analyze data, and deliver actionable results
Provide strategic recommendations and discussions for brands, considering industry trends, competitive landscape, and emerging technologies
Lead daily campaign operations, working closely with other team members to ensure daily checks, pacing, and priority projects are executed
Monitor and analyze core metrics, offering insights and actionable recommendations on a weekly, monthly, and quarterly basis
Focus on customer obsession, ensuring campaigns are designed to meet customer needs and drive engagement
Qualification
Required
BA/BS or equivalent experience
5+ years of full-time, professional experience with Paid Search, Shopping, or other PPC campaigns on Google and Bing
Strong analytical and reporting skills, with proficiency in Adobe Analytics, and PBI
In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360
Experience with keyword research, ad copywriting, and landing page optimization
Ability to manage large budgets effectively and demonstrate positive results
Ability to work effectively and collaboratively in a team-based environment
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
Self-driven mindset with the ability to work independently
Experience making data-driven decisions to achieve team goals
Strong attention to detail and adaptability to changing priorities
Expertise in YouTube, Display, and App. Install
Google Ads certification and Proficiency in Adobe Analytics
Experience with digital marketing tools (e.g., Adobe Analytics, PBI, Search Console)
Experience with Multi-Touch Attribution and advanced modeling
Benefits
Bonus incentive
Health benefits
401K program
Other employee perks
Company
Shutterfly
Shutterfly is a photography company provides products and services to preserve their memories and sharing stories.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Sally Pofcher
Chief Executive Officer
Zac Bauman
Chief of Staff to CFO at Shutterfly
Recent News
2025-12-22
2025-10-23
Company data provided by crunchbase