FieldAI · 10 hours ago
Go-to-Market, Demand Generation & Market Activation Strategist
Irvine, CA
Full-time
Onsite
Mid, Senior Level
$140K/yr - $200K/yrField AI is building toward a future where embodied intelligence is proven in the real world. They are seeking a Go-to-Market, Demand Generation & Market Activation Lead to drive pipeline growth and efficiency through storytelling and execution in collaboration with Sales and Product teams.
Enterprise SoftwareRobotic Process Automation (RPA)Robotics
Responsibilities
Own value propositions, customer segmentation, and competitive framing across all GTM motions
Translate product capabilities into field-ready sales enablement that aligns with product readiness and customer verification
Support launches with clear positioning, packaging narratives, and launch plans aligned to sales capacity
Design, run, and optimize demand generation programs across performance marketing, ABM, and lifecycle campaigns
Build and continuously improve conversion paths across landing pages, campaign journeys, and lead-to-opportunity flows
Operate against clear targets for pipeline, CAC, and conversion, with structured testing and iteration
Own trade shows, customer events, partner activations, and executive programs as pipeline-driving motions
Ensure events produce credible proof, qualified pipeline, and clear follow-up aligned to sales priorities
Activate campaigns in close coordination with sales leadership, RevOps, and customer success
Ensure GTM programs reinforce territory strategy, ICP focus, and deal-stage needs
Own marketing operations, tooling, analytics, attribution, budgeting, and performance reporting
Run a disciplined operating cadence to track pipeline health, efficiency, and continuous improvement
Qualification
Required
Experience in go-to-market, demand generation, revenue marketing, or growth roles
Proven ownership of pipeline-driving programs in B2B or technical markets
Strong ability to translate complex product capabilities into sales and revenue impact
Experience owning value propositions, segmentation, positioning, and competitive messaging
Deep comfort operating against quantitative targets and performance metrics
Experience partnering closely with Sales, RevOps, Product, and Customer Success
Strong analytical judgment with experience running experimentation and optimization programs
Ability to operate in fast-moving, ambiguous environments with high accountability
Clear, precise written and verbal communication skills
Preferred
Experience driving GTM for technical products such as AI, robotics, autonomy, or infrastructure software
Background working in credibility-sensitive or emerging categories
Strong point of view on sales-aligned marketing versus abstract brand plays
Experience scaling GTM motions from early traction to repeatable growth
Comfort owning both strategy and execution without handoffs
Experience integrating events, partners, and field marketing into pipeline strategy
Ability to balance speed, efficiency, and rigor without compromising credibility
Company
FieldAI
FieldAI is pioneering the development of a field-proven, hardware agnostic brain technology that enables many different types of robots to operate autonomously in hazardous, offroad, and potentially harsh industrial settings – all without GPS, maps, or any pre-programmed routes.
Founded in 2023
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$405M2025-08-20Series Unknown· $91M
2025-08-20Series A· $314M
Leadership Team
Ali Agha
Founder and CEO
Recent News
Crunchbase News
2025-12-19
2025-10-16
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