American Alpine Club · 8 hours ago
Director of Marketing & Communications
Golden, CO
Full-time
Hybrid
Director/Executive
8+ years expThe American Alpine Club is a nonprofit organization dedicated to supporting climbers through various resources and advocacy efforts. They are seeking a Director of Marketing and Communications to lead the development and execution of marketing strategies, enhance the club's public profile, and manage communications across various platforms. This role involves overseeing a team, managing budgets, and collaborating with multiple departments to promote the club's mission and programs.
CharityEventsRecreation
Responsibilities
Collaborate with the VP of Advancement to develop and implement a comprehensive marketing and communications strategy aligned with AAC’s mission, values, and strategic goals
Manage the marketing and communications budget, ensuring strategic allocation of resources and strong return on investment
Oversee the marketing and communication calendars to ensure timely and coordinated messaging across all channels
Establish priorities, work plans, and performance metrics for the team
Develop and oversee analytics reporting to identify opportunities and shortcomings, and adjust accordingly
Hire, lead, mentor, and manage marketing and communications staff, contractors, and freelancers, fostering a collaborative, high-performing, and mission-driven team
Oversee the strategic use of paid media, sponsorships, and promotional placements to amplify key campaigns and initiatives, as appropriate
Partner with the Philanthropy team to support fundraising efforts through compelling donor communications, impact storytelling, appeals, and stewardship materials
Collaborate cross-departmentally to promote AAC programs, events, advocacy initiatives, grants, and membership offerings
Plan and execute AAC-hosted events and identify external events that increase visibility, ensuring integrated messaging before, during, and after key AAC events and campaigns
Develop marketing strategies that deepen member and donor engagement and strengthen long-term relationships with supporters
Lead brand strategy and ensure consistent voice, tone, and visual identity across all public-facing materials and channels
Collaborate closely with the Content Director to align storytelling, editorial strategy, and content development across print, web, email, and digital platforms
Write, edit, and oversee the production of communications including newsletters, blogs, donor communications, marketing copy, and organizational messaging
Ensure messaging clearly communicates the AAC’s mission, programs, values, and impact to diverse audiences
Own and manage the AAC website, including content strategy, updates, optimization, accessibility, and user experience
Translate performance data and audience insights into actionable improvements across digital platforms and campaigns
Oversee digital and print communications channels, including email marketing, social media platforms and member mailings to drive engagement, awareness, and conversion
Develop and oversee analytics and reporting to evaluate performance, identify opportunities, and continuously refine strategy
Lead media relations strategy and cultivate relationships with climbing, outdoor, and mainstream media outlets
Draft and distribute press releases, media kits, and organizational statements
Serve as a primary media contact for the AAC and support leadership with interviews, public appearances, and message preparation
Support internal communications and contribute to a positive, transparent, and mission-driven organizational culture
Write, edit, and manage communications content for social media, newsletters, blogs, press releases, and donor communications
Ensure brand consistency and tone across all public-facing materials
Support marketing efforts for membership, programs, and philanthropy through engaging and mission-driven communications
Qualification
Required
8+ years of experience in marketing, and communications; 2+ years in leadership
Strong background in media relations and press release development
Proven ability to develop and implement strategic marketing and communications plans aligned with organizational goals
Experience supporting fundraising and donor communications
Skilled in storytelling, writing, and editing across multiple platforms (digital, print, and social)
Experience collaborating across departments and managing staff or contractors
Understanding of the outdoor or climbing community
Ability to manage multiple projects and meet deadlines
Creative problem-solver with a collaborative spirit
Proficiency in Google Suite required
Preferred
Experience with Asana and Salesforce preferred
Familiarity with InDesign, Adobe Creative Suite, and CRM platforms a plus
Benefits
Employer-paid medical (with reproductive and gender-affirming care)
HSA
Dental
Vision
Life
AD&D insurance
Short- and long-term disability insurance
A wellness program
A matching 401k retirement plan
Flexible work scheduling
Pro deals
Generous paid time off
Bonding leave
Company
American Alpine Club
American Alpine Club is an organization that provides charity, support, events and volunteering services for the climber communities.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Billy Dixon
Strategic Partnerships Manager
Recent News
2025-10-16
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