Cloud Software Group · 5 hours ago
Principal BFSI Product Marketing Manager
United States
Full-time
Remote
Lead/Staff
$156K/yr - $269K/yr
12+ years expCloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. They are seeking a Banking and Finance Principal Product Marketing Manager who will craft compelling value propositions and messaging for financial services, drive awareness, and align cross-functional initiatives to support business outcomes.
Information TechnologySoftwareWeb Development
Responsibilities
Crafts compelling business decision maker value propositions and messaging to show how Citrix supports financial services business initiatives
Adept at translating product capabilities to business outcomes
Anticipates and leads the content needs of sales with executive level messaging, proof points, objection handling and other relevant collateral aligned to Citrix’s financial services related use cases
Initiates and drives the inception and strategy of inbound and outbound programs which drives awareness and creates clarity with financial services executives to explain how Citrix uniquely solves financial services business challenges
Cross-functional alignment of platform level program and initiatives across senior product management, sales, and marketing teams
Supports the financial services strategy on executive events, roundtables, or webinars where business executives are the target audience
Defines success metrics for platform awareness, adoption, and engagement. Expertly uses analytics and qualitative feedback to refine campaigns and programs
Qualification
Required
12+ years of experience in product marketing, solution marketing, or industry solution marketing roles. Other disciplines in marketing than these roles will not be considered
7+ years of direct financial services experience, either with financial services organizations or with technology vendors supporting the financial services vertical
Ability to work autonomously across a number of different projects
Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content
Exceptional cross-functional collaboration skills across disciplines
Solid understanding of marketing principles and best practices
Demonstrated experience in developing impactful marketing strategies and programs
Experience preparing for and presenting to executive level audiences
Solid business rigor skills of program development, management, analysis and reporting
Solid knowledge of key business drivers and the process for technology decision making
Preferred
Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus
Familiarity with software product development processes
Experience in virtual desktop and virtual application infrastructure or security solutions
A passion for technology and understanding of the enterprise software landscape
Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle)
Benefits
Access to healthcare
Life insurance
Disability benefits
401(k) plan and company match
Company
Cloud Software Group
Cloud Software Group to help them adapt, transform, and meet the challenges facing every modern enterprise across private, public, managed.
10001+ employees
H1B Sponsorship
Cloud Software Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (79)
2024 (126)
2023 (105)
Funding
Current Stage
Late StageLeadership Team
Tom Krause
Chief Executive Officer
Tom Berquist
Chief Financial Officer
Recent News
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