Newell Brands · 13 hours ago
CRM Manager
Hoboken, NJ
Full-time
Hybrid
Mid Level
4+ years expNewell Brands is a leading consumer products company with a portfolio of iconic brands. The CRM Manager is responsible for executing and optimizing omni-channel CRM campaigns, focusing on retention, repeat purchase, and customer lifetime value through various communication channels like Email, SMS, and Direct Mail.
Consumer Goods
Responsibilities
Build, launch, and optimize Email, SMS, and Direct Mail campaigns, including promotional, triggered, and lifecycle communications
Own CRM calendars across channels, ensuring accurate setup, timing, audience selection, and suppression logic
Execute audience segmentation, exclusions, and suppressions to manage contact frequency and protect the customer experience
QA campaigns end-to-end, including data, links, creative, personalization, and timing, to ensure accurate and timely deployment
Ensure deliverability and compliance across Email and SMS, including consent validation, unsubscribe logic, suppression lists, and adherence to CCPA, GDPR, and CAN-SPAM requirements
Develop and maintain customer segments based on purchase behavior, engagement, lifecycle stage, and loyalty status
Apply targeting logic to support retention, loyalty, and reactivation initiatives
Partner with Analytics and Martech teams to enhance data-driven targeting and personalization capabilities
Execute A/B tests across subject lines, messaging, creative, cadence, and offers within Email, SMS, and Direct Mail
Analyze test results to identify winning approaches and scale learnings across future campaigns
Continuously optimize campaigns based on performance trends, customer behavior, and engagement signals
Monitor campaign performance across key metrics including opens, clicks, conversions, revenue, response rates, and ROI
Compile performance summaries, insights, and recommendations to support optimization and stakeholder reporting
Identify executional opportunities to improve efficiency, engagement, and revenue contribution
Work closely with Creative, Brand, Retail, Merchandising, Analytics, and Martech teams to execute campaigns as planned
Coordinate asset handoffs, timelines, approvals, and testing schedules to ensure on-time launches
Partner with internal teams and external vendors to support execution across CRM channels
Execute campaigns within CRM platforms including Salesforce Marketing Cloud, SMS platforms, and Direct Mail systems
Manage dynamic content and personalization using tools such as Movable Ink
Stay current on CRM best practices, platform capabilities, and executional enhancements to continuously improve workflows
Qualification
Required
Bachelor's degree required
4+ years of hands-on experience executing CRM campaigns across Email, SMS, and Direct Mail
Strong experience with campaign builds, segmentation, QA, testing, and deployment
Advanced Excel skills with comfort working in large datasets and performance reporting
Experience using analytics tools such as Google Analytics and Power BI
Hands-on experience with Salesforce Marketing Cloud, Postie, Movable Ink, Attentive (or similar SMS platforms), and related CRM tools
Exceptional attention to detail with the ability to manage multiple campaigns and deadlines simultaneously
Clear communicator with strong organizational skills and follow-through
Company
Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Peterson
President & CEO
Michael McDermott
CEO - Home & Commercial Segment - Newell Brands
Recent News
2026-01-13
2025-12-26
2025-12-25
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