Zevia · 2 hours ago
Category Management, Sr Manager
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$120K/yr - $130K/yr
5+ years expZevia is committed to creating better-for-you flavor products and fostering a culture of empathy and growth. The Senior Manager, Category Management, is responsible for leveraging data to provide actionable insights that enhance retail performance, improve distribution, and optimize merchandising strategies.
Food and BeverageGroceryRetail
Responsibilities
Leverage category, market, competitive, and retailer data to identify performance drivers and translate insights into persuasive selling stories that enable distribution growth, improve shelf placement, optimize merchandising, and unlock new whitespace opportunities
Serve as the primary Category Management resource for top retailers, acting as the go‑to insights partner for Sales team
Utilize syndicated, retailer POS, panel, and shopper insights data to uncover trends, performance drivers, gaps, and opportunities by customer and channel
Serve as key player in category reviews, trend analyses, competitive assessments, and assortment evaluations, delivering insight‑led recommendations that align with each retailer’s strategy and objectives
Recommend improved shelf execution, adjacencies, and space allocation to improve visibility, velocity, and category growth
Perform performance‑driver analysis to diagnose shifts in distribution, velocity, baseline volume, promotional lift, and share—clarifying what’s moving the business and why
Evaluate promotional and pricing activity to identify what’s working, what’s not, and how to optimize investment for greater impact and ROI
Present clear, customer‑ready recommendations that connect insights to retailer priorities and expected outcomes, strengthening Sales’ influence in buyer conversations
Utilize Next Gen AI dashboards + Syndicated/Scan data to simplify reporting surface new insights and accelerate decision-making
Support account planning, buyer meetings, and business reviews with actionable insights, decks, and scorecards aligned to Sales objectives and customer goals
Help Sales and Marketing better understand who the shopper is in each retailer and channel, and what we need to do to win with them
Shopper Profiling: Help the team better understand who is shopping in different retailers/channels to inform commercial plans
Utilize shopper and panel data to optimize assortment and SKU mix
Enable shopper‑relevant promotional and merchandising execution by identifying what shoppers buy together
Turn data into clear, persuasive insights and equip Sales with sales‑ready materials that elevate buyer conversations and strengthen Zevia’s presence at retail
Turn data into simple, persuasive insights that clearly explain what’s happening in the business and what actions Sales should take to grow distribution, improve shelf placement, and capture whitespace
Create compelling, sales‑ready presentations, narratives, and customer decks that transform insights into retailer‑friendly recommendations for line reviews, business reviews, and joint planning sessions
Deliver excellent written and verbal communication, presenting insights in a clear, concise, and influential way that strengthens buyer engagement and improves Sales’ ability to tell a compelling story
Qualification
Required
5+ years of Category Management experience in the Consumer-Packaged Goods (CPG) industry with additional benefit from beverage and/or natural product experience
Proficiency with syndicated and scan data platforms, including Nielsen, Circana, and SPINS, with the ability to synthesize findings into clear insights
Experience with consumer/shopper panel data such as Numerator or IRI/Nielsen Homescan
Experience with retailer data portals (e.g., Walmart Luminate, 84.51°, Target Vendor Portal)
4-Year degree preferred and/or equivalent combination of education and work experience
Ability to execute core category management and assortment optimization work, informing shelf, pack, and portfolio recommendations
Experience turning complex data into simple, actionable insights that influence buyers and Sales partners
Strong verbal and written communication skills
Experience interacting with and influencing retail buyers, supporting collaborative planning and category storytelling
Curious, growth-minded, and proactive, seeking ways to make the team, culture and business better
Ability to prioritize and operate effectively in a fast-moving, data-rich environment
Preferred
4-Year degree preferred and/or equivalent combination of education and work experience
Benefits
An array of medical plans
Dental
Vision
Group Life Insurance
Short-term disability + Long-term disability
Flexible Spending Accounts: Medical, Dependent and Limited Use
Health Savings Account
Accident Insurance
Critical Illness Insurance
Hospital Indemnity Insurance
Legal Insurance
Travel Assistance
Employee Assistance Program
Pet Insurance
401k Plan (Traditional and Roth)
Vacation, Personal/Sick Days, and Holidays
Professional development contributions
And of course, all the Zevia you can drink!
Company
Zevia
Zevia produces zero-calorie diet sodas and offers sodas in various flavors, such as black cherry, caffeine free cola, and cherry cola.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$236.01MKey Investors
La CaisseNorthwood Ventures
2021-07-22IPO
2020-12-21Private Equity· $200M
2019-07-10Series Unknown· $12M
Leadership Team
Girish Satya
Chief Financial Officer
Recent News
2026-01-16
2026-01-08
2026-01-06
Company data provided by crunchbase