Fourlane · 4 hours ago
Business Development Representative (BDR) – Product
United States
Full-time
Remote
Entry Level
$45K/yr - $55K/yr
1+ years expFourlane is seeking a Business Development Representative (BDR) to support revenue growth through outbound sales, lead qualification, and consultative selling. This role focuses on identifying and engaging small to mid-sized businesses that can benefit from Fourlane’s accounting software and services.
AccountingSoftwareSupply Chain Management
Responsibilities
Execute outbound sales activities, including cold calling, email outreach, and virtual meetings
Identify, qualify, and engage B2B prospects and SMB decision-makers
Conduct discovery calls to assess business needs, pain points, budget, and ROI
Position and sell accounting software, QuickBooks Online, QuickBooks Enterprise, payroll solutions, merchant services, and financial advisory services
Develop and present customized proposals and solution recommendations
Collaborate with sales engineers, consultants, and technical specialists during demos and evaluations
Manage opportunities through the full sales cycle, from initial contact to closed-won handoff
Maintain accurate records in CRM systems (Salesforce or similar), including activities, notes, and pipeline stages
Consistently meet or exceed monthly, quarterly, and annual sales quotas (approximately 40 deals per quarter)
Handle pricing discussions, objections, and contract terms professionally
Support smooth client onboarding through coordination with account managers and consulting teams
Research target accounts and tailor messaging for effective engagement
Build and maintain professional relationships and referral networks
Ensure a high-quality customer experience and brand consistency
Participate in cross-functional collaboration to improve sales processes and outcomes
Qualification
Required
1–2 years of experience in B2B sales, business development, outbound prospecting, or sales development
Proven success meeting sales quotas, KPIs, or deal-based targets
Experience selling or supporting SaaS, financial software, accounting software, or professional services
Strong verbal and written communication skills
Proficiency with CRM platforms (Salesforce preferred)
Working knowledge of Microsoft Office Suite
Ability to manage multiple opportunities in a high-volume sales environment
Self-motivated, results-driven, and accountable
Comfortable engaging executives, owners, and financial decision-makers
Preferred
Experience with QuickBooks Online and/or QuickBooks Enterprise
Intuit ecosystem experience strongly preferred
Background in accounting, finance, payroll, or merchant services
Remote sales experience
Benefits
Semi-annual performance and compensation reviews
Company-issued laptop, monitors, headset, and sales tools
Bi-weekly internet/telecom stipend
Paid holidays
401(k) rollover eligibility
Medical, dental, and vision insurance
Short-term and long-term disability
Paid Time Off (80 hours, prorated)
Life insurance
401(k) with employer match up to 6%
Professional development and wellness reimbursement
Charitable time off or employer-matched donations (up to $500 annually)
Company retreats (virtual and in-person)
Company
Fourlane
Fourlane helps customers to solve complex business transactions with accounting, ERP and supply chain management software solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rob Adams
CMO
Company data provided by crunchbase