YMCA of the USA · 1 day ago
Marketing Director
Grand Rapids, MI
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expYMCA of the USA is seeking a Marketing Director who will provide vision, strategy, and leadership for all association-wide branding, marketing, and communications initiatives. The role involves driving measurable outcomes in brand awareness and overseeing the development and execution of compelling campaigns while mentoring a high-performing team.
Career PlanningCommunities
Responsibilities
Develop and own association-wide marketing strategies that support short- and long-term objectives
Establish, direct, and oversee integrated brand and marketing strategies
Benchmark current activities and develop improvement roadmaps
Lead brand stewardship and ensure brand-compliant messaging and visuals
Lead creation of inspiring design, content, and campaigns
Strengthen brand reputation and community perception
Build a best-in-class web presence
Lead innovative social media campaigns
Oversee email marketing, search engine optimization (SEO), and content development
Maintain media relationships and serve as spokesperson
Train staff for media readiness
Oversee copywriting and editorial standards
Use research and market dynamics to inform strategy
Use analytics to measure and optimize performance
Mentor and motivate the marketing team
Collaborate cross-functionally to support organizational goals
Lead annual departmental budget development
Monitor monthly and year-end financial performance for the marketing department
Ensure execution of annual marketing calendar
Perform additional duties as assigned to ensure the success of the YMCA and its mission-driven work
Qualification
Required
Bachelor's degree (B.A.) in communication, business, marketing, or related field required
A minimum of 5 years of relevant progressive marketing experience, including leadership and supervision experience
Strong written and oral communication skills and experience managing multi-channel campaigns for a multi-location company or organization
Demonstrate understanding of SEO and web traffic metrics
Demonstrate success implementing email campaigns that maximize sales conversion and engagement through design, delivery and analytics
Strong creativity, human relation skills, and a strong sense of time management
Expertise in digital marketing, brand strategy, and content development
Ability to interact with people of all ethnic backgrounds, ages, and lifestyles
Ability to react quickly in emergency situations
Cardiopulmonary Resuscitation (CPR) and First Aid Certification required within the first 60 days
Bloodborne Pathogen training
State of Michigan criminal background clearance (ICHAT)
Company
YMCA of the USA
YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Suzanne McCormick
President & CEO
Recent News
First Five Years Fund
2025-09-19
2025-03-30
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