Jovie · 6 hours ago
Social Media Specialist
United States
Part-time
Remote
Mid LevelPathfinders College & Career Advisors is dedicated to helping families invest in the right future for their children by guiding them through the college and career selection process. They are seeking a creative and strategic Social Media Manager to enhance their brand visibility and connect with college-bound families through engaging content across various platforms.
Child CareChildrenTraining
Responsibilities
Develop and manage content calendars for Facebook, Instagram, and LinkedIn (TikTok optional)
Create engaging posts that resonate with our target persona: parents like Jennifer Thompson - a proactive, research-oriented mom navigating college and career choices for her teen
Collaborate with our founder and client success team to highlight wins, promotions, and events
Monitor and report on KPIs (growth, engagement, CTRs, lead conversions)
Repurpose webinar content, blog posts, and email campaigns for social sharing
Stay ahead of trends in education, financial literacy, and career planning to keep our content fresh and relevant
Qualification
Required
Creative, strategic, and data-driven Social Media Manager
Develop and manage content calendars for Facebook, Instagram, and LinkedIn
Create engaging posts that resonate with our target persona: parents like Jennifer Thompson
Collaborate with our founder and client success team to highlight wins, promotions, and events
Monitor and report on KPIs (growth, engagement, CTRs, lead conversions)
Repurpose webinar content, blog posts, and email campaigns for social sharing
Stay ahead of trends in education, financial literacy, and career planning
A strong writer with a flair for storytelling, especially for parents and high school families
Experienced in managing business social media accounts
Comfortable using tools like Canva, Later, Meta Business Suite, and Google Analytics
Passionate about helping families make smarter education investments
Strategic thinker with a creative edge and able to balance brand consistency with innovation
Preferred
Experience in education/parenting/finance niches
Bonus if you've personally navigated (or helped others navigate) the college admissions journey
Benefits
Flexible schedule—work from anywhere
Opportunity to influence an evolving brand voice in a growing market
Direct collaboration with leadership (including Founder Aaron Greene)
Real stories, real results, real impact
Company
Jovie
Jovie provides in-home child care.
Founded in 2001
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ginger Swift
Franchise Owner and CFO
Recent News
2024-01-08
Company data provided by crunchbase