Marketing Direction: Outsourced Marketing Experts · 1 day ago
Digital Marketing Manager
St. Petersburg, Florida, United States
Full-time
Hybrid
Senior Level
5+ years expMarketing Direction is a strategic B2B marketing agency specializing in comprehensive marketing solutions for professional services firms. They are seeking a Digital Marketing Manager to lead execution across paid advertising, marketing automation, and analytics for client programs and internal initiatives, focusing on delivering measurable results without managing a team.
AdvertisingMarketingProfessional Services
Responsibilities
Build and maintain workflows, sequences, and automations per strategic specifications
Configure CRM systems, lead scoring, and pipeline automation
Execute email campaigns, nurture sequences, and triggered communications
Integrate platforms and troubleshoot data flow issues
Maintain automation infrastructure and documentation
Support both client DMAP delivery and internal demand generation
Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
Manage budgets ranging from small test campaigns to significant multi-channel programs
Execute A/B testing, audience optimization, and bid strategy adjustments
Deliver regular performance reporting with actionable insights
Troubleshoot tracking issues and ensure accurate attribution
Stay current with platform changes and new features
Build dashboards and reporting systems per strategic specifications
Implement tracking via Google Tag Manager
Execute regular reporting cadences (weekly, monthly, quarterly)
Ensure data accuracy across platforms and integrations
Create templates and documentation for consistent delivery
Translate data into clear, actionable client-ready reports
Own day-to-day operations of our marketing automation platform (GoHighLevel)
Manage platform configurations, workflow maintenance, and campaign setup
Provide technical ownership of project management platform implementation and ongoing management
Enable account managers and strategists to self-serve on project status and reporting
Troubleshoot platform issues and coordinate with vendors as needed
Document processes and train team members on platform usage
Qualification
Required
5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics
Recent, active platform experience (not legacy knowledge from years ago)
Track record of measurable results
Hands-on experience building workflows, sequences, and automations
Proficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)
Experience with CRM configuration, lead scoring, and pipeline automation
Ability to troubleshoot integrations and data flow issues
Demonstrated hands-on experience across Google Ads, Meta, and LinkedIn
Experience managing meaningful budgets (not just small test campaigns)
Ability to build, optimize, and report on campaigns independently
Experience building dashboards and reporting systems (Looker Studio, Power BI, or similar)
Proficiency with Google Analytics (GA4) and Google Tag Manager
Ability to translate data into actionable insights
Experience with SEO tools (SEMrush, ahrefs) a plus
Comfortable learning new platforms quickly
Experience with platform integrations and troubleshooting
Familiarity with integration/automation tools (Make, Zapier, or similar)
Experience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar)
Proficiency with Excel for data analysis and reporting
Familiarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity
Minimum of Bachelor's degree in business administration, marketing, or a related field
Self-Directed: Can take strategic specifications and execute without hand-holding
Detail-Oriented: Catches errors before they reach clients; maintains quality standards
Reliable: Meets deadlines consistently; communicates proactively when issues arise
Adaptable: Comfortable with changing priorities and new platform requirements
Curious: Stays current with platform changes; proactively learns new tools
Preferred
Agency or multi-client experience (understanding of billable time, client deliverables, agency economics)
Experience with GoHighLevel specifically
Experience with PPC optimization platforms (Optmyzr, Opteo, or similar)
Background in B2B professional services marketing
Experience with LinkedIn Sales Navigator for prospecting support
Google Ads and/or HubSpot certifications
Benefits
Healthcare stipend
Simple IRA with company match
Paid time off
Professional development opportunities
Fully remote position
Company
Marketing Direction: Outsourced Marketing Experts
Founded in 2009, Marketing Direction is a full-service digital marketing agency located in the Tampa / St. Pete area.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Christy Vogel
CEO and Founder
Company data provided by crunchbase