FOREVER · 17 hours ago
Manager of Performance Marketing
PITTSBURGH, PA 15222
Full-time
Hybrid
Mid, Senior Level
5+ years expFOREVER is a growth-stage company that helps families and individuals save, organize, and share their precious memories. They are seeking a Manager of Performance Marketing to lead growth marketing initiatives and full-funnel performance campaigns, driving user acquisition, conversion, and retention.
ConsumerDigital MediaInformation TechnologyVideo
No H1B
U.S. Citizen Only
Responsibilities
Plan, launch, and optimize performance marketing campaigns across Meta and Google platforms, including YouTube and others
Manage and refine acquisition funnels and customer journeys to maximize ROI and minimize CAC
Analyze campaign data to derive insights, report on performance, and adjust strategies in real time
Collaborate with the creative team to develop ad content and landing pages that convert
Develop and manage influencer marketing programs, from outreach and relationship building to content collaboration and campaign tracking
Identify, vet, and coordinate with influencers and brand advocates who align with FOREVER’s mission and audience
Monitor performance, negotiate agreements, and ensure influencer campaigns support acquisition and engagement goals
Support our Director of Marketing, VP of Product, and CEO in shaping go-to-market strategies for product launches, promotions, and seasonal campaigns
Contribute to long-term growth planning by identifying customer trends, segmentation opportunities, and market insights
Help bridge brand and performance efforts to ensure messaging consistency and customer resonance
Assist in budget tracking, forecasting, and reporting to ensure resource efficiency
Assist in meeting or exceeding revenue growth targets for the company
Work closely with cross-functional teams including Product, Sales, Client Care, and Creative
Manage external vendors or contractors as needed (e.g., digital agencies, freelancers)
Stay up to date on digital marketing trends, platform updates, and best practices to drive innovation
Focus on broader strategic marketing trends involving AI, content marketing, influencer marketing, etc. to ensure the company becomes and remains a leading marketing organization
Qualification
Required
Bachelor's degree in Marketing, Business, or other relevant field required; MBA a plus
5+ years of hands-on, world-class experience in performance marketing, growth marketing, or digital acquisition, preferably in a B2C or consumer tech environment
Deep knowledge of the search landscape (SEO, SEM, GEO)
Proficient in managing paid media platforms (Google & Meta Ads), email marketing and analytics tools
Strong analytical mindset with the ability to turn data into actionable insights
Excellent project management and communication skills across a cross functional team
Comfortable working in a fast-paced, collaborative, and mission-driven environment
Benefits
Competitive salary
Benefits
Opportunities for advancement
Equity participation
Company
FOREVER
FOREVER offers permanent social storage, media conversion services, documentary video production, and subdomains.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$18.27MKey Investors
Deborah Benton
2015-03-31Seed· $0.7M
2014-01-08Series Unknown· $8.57M
2012-05-01Series A· $9M
Leadership Team
Glen Meakem
Founder & CEO
Roxanne Buchholz
Vice President
Recent News
2025-09-30
Company data provided by crunchbase