HealthyBaby · 4 hours ago
Social Media & Influencer Marketing Coordinator
New York, NY
Full-time
Hybrid
Entry, Mid Level
2+ years expHealthyBaby is a mission-driven brand focused on community engagement and influencer partnerships. The Social Media & Influencer Marketing Coordinator will support the management of social media channels, community engagement, and the execution of the influencer program.
BabyE-CommerceRetail
Responsibilities
Support the day-to-day management of HealthyBaby’s social media channels, including posting, creating a content calendar, and content publishing
Own community engagement across platforms by responding to comments and DMs in a timely, thoughtful, and brand-aligned way
Actively engage from the HealthyBaby accounts by liking and commenting on relevant parent, creator, and partner content across social feeds
Monitor community conversations and flag insights, questions, or opportunities for content, engagement, or partnerships
Help maintain a warm, supportive, and informative tone that reflects HealthyBaby’s values
Assist with content scheduling, asset organization, and content library management
Support light content creation needs, including basic editing, formatting, and preparing social-ready assets
Capture simple, in-the-moment content such as stories, short-form videos, or behind-the-scenes moments when needed
Help track and organize user-generated content, testimonials, and creator assets for reposting and campaigns
Identify trends, sounds, and formats that align with HealthyBaby’s brand and values
Participate in occasional onsite content creation, events, or brand moments
Assist the Founder with content creation needs, including capturing, editing, and preparing social-ready content for posting
Support execution of HealthyBaby’s influencer and creator program, including gifting, outreach coordination, and product shipping
Help identify and recommend creators aligned with HealthyBaby’s mission, community values, and storytelling approach
Track creator relationships, gifting, content usage rights, and campaign details
Assist in organizing creator content, feedback, and performance insights
Support surprise-and-delight moments and community-first creator initiatives
Work closely with the Senior Manager to support social and influencer initiatives from planning through execution
Collaborate cross-functionally with internal teams and external partners as needed
Stay current on social media trends, platform updates, and creator culture, especially within parenting, wellness, and mission-driven brands
Qualification
Required
2 to 3 years of experience in social media and influencer marketing
Prior experience supporting influencer or creator programs, including gifting, outreach, or relationship coordination
Strong understanding of social media platforms and creator culture
Highly organized with strong attention to detail and follow-through
Comfortable engaging with audiences, creators, and partners in a warm, authentic way
Values community, inclusivity, and mission-driven work
Creative mindset with the ability to support light content creation
Comfortable working in a fast-paced, collaborative environment
Passion for health, wellness, and brands that aim to make a meaningful impact
This role requires the candidate to be based in New York and able to work in-office three days per week
Company
HealthyBaby
Healthybaby is a retail company that offers a range of baby products, home care, and home cleaning products.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Anita Ahuja
Chief Operating Officer
Joe Kulak
Cofounder
Recent News
EIN Presswire
2025-11-05
New York Issue
2025-01-31
Company data provided by crunchbase