Stony Brook Medicine · 16 hours ago
Director of Campaign Strategy
East Setauket, NY
Full-time
Onsite
Director/Executive
$123K/yr - $146K/yr
7+ years expStony Brook Medicine is a healthcare organization seeking a Director of Campaign Strategy to lead integrated marketing campaigns that enhance their brand and support growth. The role involves collaborating with various teams to develop and execute high-performing campaigns aligned with strategic objectives.
Association
Responsibilities
Leading strategy, development and implementation of integrated multi-channel campaigns for priority service lines and institutional initiatives
Translate business goals into actionable marketing strategies, campaign briefs, and performance targets
Partner with senior leadership, service lines, and clinical stakeholders to identify strategic opportunities
Ensure campaign messaging aligns with Stony Brook Medicine brand strategy and content priorities
Collaborate with content, creative, and digital teams to ensure cohesive storytelling across all touchpoints
Direct campaign asset development including paid media, landing pages, email workflows, video assets, and content packages
Support CRM initiatives through journey mapping, segmentation, and performance insights
Ensure all deliverables meet quality standards, accessibility requirements, and brand guidelines
Use analytics dashboards and KPIs to monitor campaign effectiveness across channels
Provide regular reports and insights to leadership and partners
Recommend optimizations using A B testing, audience segmentation, and channel performance data
Develop frameworks and measurable outcomes to demonstrate return on investment
Supervise digital marketing staff and support their growth and development
Serve as the primary point of contact for external agencies collaborating on campaigns
Work within Monday.com and MarComm workflows to manage timelines, deliverables, approvals, and documentation
Promote a collaborative culture that supports Stony Brook Medicine's mission and MarComm transformation
Qualification
Required
Bachelor's degree in marketing, communications, digital media, or related field
Seven or more years of experience in marketing, with a strong focus on strategic campaign development
Experience leading integrated digital campaigns across paid, owned, and earned channels
Strong analytical skills and experience with performance dashboards and reporting tools
Demonstrated leadership, communication, and project management skills
Experience working in complex organizations with multiple stakeholders
Preferred
Master's degree in marketing, business, communications or related field
Experience in healthcare or academic medical center marketing
Familiarity with CRM platforms and marketing automation tools
Understanding of brand strategy, audience segmentation, and data driven optimization
Benefits
Location pay for UUP full-time positions ($4000)
Generous leave, health plans, and state pension
Company
Stony Brook Medicine
Stony Brook Medicine expresses our shared mission of research, clinical care and education – a mission embraced by our faculty, staff, researchers, and students.
Founded in 1957Stony Brook, New York, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jerrin Peter
Co-Founder- Gastroenterology Interest Group
Rodrigo Valles Jr.
Chief Operating Officer - Long Island Network for Clinical and Translational Science
Recent News
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