HireTalent - Staffing & Recruiting Firm · 16 hours ago
Marketing Technology & Transformation Specialist
New York, NY
Full-time
Hybrid
Mid LevelHireTalent is a staffing and recruiting firm seeking a Marketing Technology & Transformation Specialist to support their Marketing & Communications Strategy and Operations Team. The role involves configuring and optimizing operational systems, implementing data frameworks, and ensuring effective use of marketing technology.
DeliveryHuman ResourcesStaffing Agency
Responsibilities
Configure, maintain, and optimize Workfront workflows, custom forms, request queues, and automated routing
Translate business requirements into system logic, field structures, and workflow automation
Participate in technical discovery and provide input on end-to-end operations solutions across multiple systems
Support API-based integrations, field mappings, and system data flows where applicable
Provide support as Adobe Workfront system administrator, troubleshooting configuration issues, managing user roles/permissions, and performing environment QA
Support setup and configuration of additional Martech platforms: DAM structures (AEM), automation tools (Fusion), analytics tagging frameworks (Adobe Analytics), etc
Assist in requirements gathering, user acceptance testing (UAT), and documentation for emerging technologies and enhancements
Manage Workfront environments across sandbox, preview, and production, ensuring controlled deployment of configuration changes
Document system configuration, workflow logic, field definitions, and integration schemas for ongoing governance
Define and maintain metadata standards, taxonomy structures, operational naming conventions, and structure data used across marketing systems
Partner with IT to enforce data governance through system rules, validations, and automated enforcement mechanisms
Help create and maintain documentation that supports governance, process clarity, and user education and trainings
Develop and maintain cross system data models, field mappings, and metadata schemas to ensure alignment between Workfront, AEM, Fusion, and analytics systems
Monitor data quality issues and propose taxonomic or structural improvements
Build and maintain Adobe Fusion scenarios in increase productivity and efficiency for the larger team
Cross-functionally collaborate with platform admins to jointly implement system enhancements and integrations
Translate user feedback into system requirements and technical improvements
Create and deliver technical documentation, release notes, and training materials for system updates
Support structured change management processes for new workflows, releases, and feature rollouts
Design, implement, iterate, and improve on Workfront templates, workflow models, routing logic, and automated rules
Evaluate the impact of workflow changes on downstream systems, reporting, and metadata integrity
Establish version control standards for workflows, templates, reports, and automations
Design and maintain Fusion scenarios
Qualification
Required
Bachelor's degree in marketing, business, finance, information systems, or a related field (or equivalent experience)
Experience designing workflows, automations, and working with APIs, integrations, and structured data models
Strong background in taxonomy, metadata, controlled vocabularies, and data governance within martech platforms
Ability to translate business needs into system requirements, configurations, and technical documentation
Comfort with advanced reporting, dashboards, and managing multi-environment systems (sandbox, preview, production)
Excellent analytical, organizational, and problem-solving skills, with the ability to navigate complex, cross functional teams
Strong written and verbal communication skills, including the ability to influence stakeholders and present to leadership
Prior experience working alongside or within a marketing or communications teams developing creative assets including print, digital, social, and video
Company
HireTalent - Staffing & Recruiting Firm
HireTalent is a certified Minority Business Enterprise (MBE) workforce solutions firm, specializing in securing the best talent fits in Executive/Retained Search, Direct Hire Placements, MSP, SOW, and nationwide hiring program management and support.
Founded in 1997
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ashish Kaushal
CEO / Founder
Company data provided by crunchbase