Vertafore · 4 hours ago
Sr. Content Marketing Manager
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $100K/yr
5+ years expVertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. The Senior Content Marketing Manager is a key contributor to Vertafore’s marketing initiatives, driving engagement and growth through strategic, high-performing content.
Business DevelopmentInformation TechnologySoftware
Responsibilities
Own the content strategy: Develop and execute a content architecture that engages and educates our agency audience across every stage of the customer journey
Create compelling, results-driven content: Write, edit, and optimize copy across ads, emails, blogs, reports, eBooks, scripts, infographics, webpages, and landing pages
Tell stories through video: Partner with our creative team to script and produce video content that captures attention, builds trust, and drives action
Drive continuous optimization: Use data and analytics to measure what’s working, identify opportunities, and refine strategies for greater impact
Lead projects from concept to launch: Manage timelines, stakeholders, and deliverables to bring a wide range of content initiatives to life that are on time and on brand
Audit and evolve existing content: Review and optimize existing assets, identify gaps, and repurpose content to keep it fresh, relevant, and effective
Stay ahead of trends: Research industry insights, competitor moves, and emerging topics to inform your strategy and inspire fresh ideas
Champion brand voice and quality: Act as a brand steward, ensuring consistency in tone, message, and storytelling across all channels
Collaborate across teams: Work closely with Product Marketing, Demand Generation, and Design to align content with campaigns and go-to-market priorities and sales motions
Support webinar, podcast, and event content: Help shape narratives and content strategy, ensuring topics connect with our audience and business objectives
Qualification
Required
Proven experience leading content strategy and execution in B2B SaaS marketing
Understands how to craft and format content to remain discoverable and relevant in an AI and LLM driven search environment
Understands search engine optimization and can apply best practices to digital deliverables like landing pages and blogs
Exceptional writing and storytelling skills with a talent of simplifying complex messages to easy-to-understand stories
Creative thinker, highly detailed-oriented, strong organizational skills, and sets a high threshold for quality
Strong understanding of the customer journey and how content supports each stage
Ability to adhere to brand style guidelines for tone and voice
A team player that loves working collaboratively to set and achieve goals
A data-informed mindset with a drive to test, measure, and improve
5+ years of experience writing and creating content marketing, preferably in B2B software or technology-focused industry
Experience writing for senior-level audiences with a demonstrated and clear understanding of the buyer's journey
Experience developing and optimizing content strategies that account for how AI and large language models (LLMs) influence search, discovery, and user engagement
Preferred
Experience in the financial or insurance industry is a bonus, but curiosity and the ability to learn fast matter more
Company
Vertafore
Vertafore offers software and essential information to address business challenges within the insurance industry.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-08-13Acquired
1999-12-01Private Equity
Leadership Team
Amy Zupon
Chief Executive Officer
J
Jeston Moran
Sr. Director of Software Development Custom and Tools at Vertafore
Recent News
FF News | Fintech Finance
2025-11-23
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