Maryland Oncology Hematology · 19 hours ago
Sr. Marketing Specialists
Bristol, RI
Full-time
Onsite
Senior Level
5+ years expMaryland Oncology Hematology is the largest independent oncology practice in the Philadelphia region, seeking an experienced Senior Marketing Specialist to lead and execute comprehensive marketing programs. The role involves managing marketing initiatives across multiple divisions, creating content for various platforms, and enhancing the practice's visibility in the community.
Health CareHospitalMedicalOncology
Responsibilities
Lead the development and execution of strategic, multi‑channel marketing campaigns across digital, social, print, and other local channels
Maintain a strong pulse on the oncology landscape through ongoing competitive analysis, market intelligence, and internal collaboration to clearly articulate and differentiate the practice’s value proposition as the region’s leading independent oncology provider
Apply creativity and strategic storytelling to develop compelling, patient‑focused content that supports education, engagement, and brand affinity across social media, web, and community‑ and physician‑facing materials
Serve as steward of the overall practice brand while supporting division‑specific marketing needs
Maintain and update website content, ensuring accuracy of provider bios, clinic hours, and service information
Manage the internal staff newsletter, developing engaging content that supports internal communication, reinforces culture, highlights achievements, and aligns employees with organizational goals and brand messaging
Manage the marketing budget, including allocation, tracking, and ROI assessment
Plan and execute community partnerships, events, and sponsorships
Develop, edit, proof, and manage all marketing materials with strong attention to detail
Manage and grow the practice’s social media presence and local brand visibility
Develop and maintain monthly content calendars
Analyze campaign performance and present results to practice leadership
Coordinate with vendors and external partners as needed
Support the management of online reviews (Google, Healthgrades, Yelp, etc.)
Frequent travel to practice locations within the local region to build rapport with clinicians and staff
Qualification
Required
Bachelor's degree in Marketing, Public Relations, Business Administration, Communications or related field
Proven experience planning and executing multi‑channel marketing campaigns with strong digital marketing expertise
Experience with social media marketing and content creation
Familiarity with web analytics tools such as Google Analytics
Highly organized multitasker able to manage multiple priorities simultaneously
Excellent written and verbal communication skills
Strong attention to detail and proofreading ability
Comfort presenting marketing results to senior leadership
Reliable, adaptable, and accountable
Familiarity with HTML, CSS, and basic web design principles
Strong interpersonal skills with the ability to build internal and external relationships
Ability to work independently with minimal supervision while collaborating effectively across teams
Ability to work occasional nights and weekends for marketing events and business meetings as needed
Preferred
5+ years of marketing experience; oncology, healthcare, medical device, or pharmaceutical experience strongly preferred
WordPress experience is a plus
Company
Maryland Oncology Hematology
Maryland Oncology Hematology is a community based healthcare institution specialized in research and treatment of cancer patients.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
David Weng
Partner
Recent News
Maryland Daily Record
2024-12-17
Company data provided by crunchbase