Prodege, LLC · 10 hours ago
Sr. Lifecycle Marketing Manager
El Segundo, CA
Full-time
Hybrid
Senior Level
$135K/yr - $158K/yr
5+ years expProdege, LLC is a cutting-edge marketing and consumer insights platform that helps leading brands uncover business insights and drive customer engagement. The Sr. Manager, Lifecycle Marketing is responsible for owning and evolving the lifecycle marketing strategy to enhance member engagement and retention across multiple brands.
AdvertisingAnalyticsDigital MediaGift CardMarket ResearchMobileSearch EngineVirtual Currency
Responsibilities
Own and evolve lifecycle marketing strategy across the full member journey and across multiple brands
Build scalable, automated lifecycle systems that drive activation, engagement, retention, and LTV
Lead multi-channel campaign execution across Email, Push, In-App, and onsite placements
Advance segmentation and personalization using behavioral and transactional data
Establish rigorous experimentation, measurement, and reporting practices
Ensure strong deliverability, IP health, and technical execution for email programs
Act as a senior lifecycle subject-matter expert and cross-functional partner
Translate business and growth objectives into lifecycle frameworks that drive activation, retention, and lifetime value
Identify high-impact moments in the member journey and design programs that reinforce earning behavior and long-term engagement
Ensure lifecycle programs align with brand positioning while scaling across multiple brands
Build, launch, and manage automated lifecycle workflows across Email, Push, In-App, and onsite placements
Develop modular, repeatable campaign frameworks to support scale, speed, and consistency
Execute high-volume, large-scale email campaigns reaching millions of members across brands
Personalize campaigns using dynamic content, behavioral triggers, and advanced scripting
Segment member audiences using behavioral, transactional, and engagement data
Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
Champion personalization strategies that balance relevance, scale, and operational efficiency
Design and execute A/B tests and holdout experiments across lifecycle programs
Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift
Define and track success metrics across the funnel from impressions through revenue
Analyze performance and share actionable insights with stakeholders and leadership
Strategize and execute email IP warmups for new brands to ensure optimal deliverability
Monitor sender reputation, inbox placement, and compliance best practices
Partner with technical teams to resolve deliverability or infrastructure issues
Oversee lifecycle initiatives across multiple brands, ensuring consistency with brand-specific nuance
Partner closely with Product, Engineering, Creative, and Analytics teams to align lifecycle efforts with roadmap priorities
Manage and prioritize high-volume requests through Jira and other workflow tools
Act as a senior lifecycle SME across the broader Growth organization
Qualification
Required
Bachelor's degree in Marketing or related field
Five or more (5+) years of experience in lifecycle, retention, CRM, or B2C marketing
Three or more (3+) years of hands-on experience with Salesforce Marketing Cloud or similar enterprise platforms
Two or more (2+) years of experience with Airship or similar mobile marketing platforms
Deep working knowledge of Email, Push, In-App, and SMS channels
Strong analytical mindset with experience designing and interpreting experiments
Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript
Proven experience executing large-scale email campaigns and IP warmups
Ability to operate in fast-paced, highly collaborative environments
Preferred
Masters's degree in Marketing or related field
Experience with Braze
Familiarity with rewards, loyalty, or gamified engagement models
Experience managing lifecycle programs across multiple brands at scale
Working knowledge of Excel, Jira, and design tools such as Dreamweaver
Experience with email deliverability and CAN-SPAM compliance best practices
Benefits
Medical
Dental
Vision
STD
LTD
Basic life insurance
Flexible PTO
Paid sick leave prorated based on hire date
Eight paid holidays throughout the calendar year
Option to purchase shares of Company stock commensurate with their position, which vests over four years
Company
Prodege, LLC
A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption.
501-1000 employees
H1B Sponsorship
Prodege, LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (4)
2022 (2)
2020 (5)
Funding
Current Stage
Late StageTotal Funding
$60MKey Investors
Great Hill PartnersTCV
2021-11-15Private Equity
2014-04-01Series A· $60M
2008-01-01Series Unknown
Leadership Team
Joe Picciano
President / Interim CEO
Angela Valley
SVP Revenue & Operations
Recent News
Canada NewsWire
2025-10-30
GlobeNewswire News Room
2025-01-30
GlobeNewswire News Room
2024-12-03
Company data provided by crunchbase