Decentralized Masters · 5 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expDecentralized Masters is a leading company in DeFi education, recognized for its rapid growth and innovative approach. The Marketing Operations Manager will be responsible for designing and optimizing marketing processes and analytics, ensuring the marketing team has the necessary tools and data to run effective campaigns.
Decentralized Finance (DeFi)Financial Services
Responsibilities
Process Design & Optimization
Campaign Execution Support
Data, Analytics & Reporting
Cross-Functional Collaboration
Governance, Compliance & Best Practices
Evaluate, implement, and manage marketing tools and platforms (e.g. CRM, marketing automation, analytics, CDP, attribution)
Maintain integrations across systems (e.g. website, email, social, ad platforms, data warehouse, event tools) to ensure seamless data flow and tracking
Ensure data integrity, governance, and compliance (e.g. privacy, consent, data quality)
Train marketing team members on tool usage, best practices, and workflows
Define, document, and refine marketing processes (campaign planning, lead nurturing, content scheduling, campaign reviews, etc.)
Create scalable playbooks for recurring marketing initiatives (e.g. launch campaigns, drip campaigns, webinars, partnership marketing)
Monitor operational bottlenecks and proactively address inefficiencies
Implement frameworks for campaign scheduling, handoffs, approvals, and cross-team coordination
Assist the marketing team in executing full-funnel campaigns (planning, set-up, QA, launch, monitoring, troubleshooting)
Oversee campaign QA: tagging, tracking parameters, UTM setup, conversion mapping
Monitor daily campaign health (budgets, pacing, anomalies, channel-level performance)
Support A/B testing, experimentation protocols, and optimization efforts
Define key marketing metrics (KPIs, OKRs) and ensure alignment across teams
Build dashboards, regular reports, and data visualizations to track performance, ROI, and insights
Lead campaign post-mortems, deriving lessons and action items
Provide actionable insights to influence strategy, budget allocation, channel mix, and optimizations
Collaborate with Product, Growth, Engineering, Community, and Finance teams to align on goals, metrics, dependencies, and execution timelines
Serve as liaison between marketing and analytics/data teams for custom tracking, modeling, and datasets
Support external agency or vendor partners (e.g. media, production, analytics consultants), ensuring they align with our toolchain and processes
Enforce best practices around campaign tagging, naming conventions, data hygiene, and documentation
Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) in marketing processes
Stay updated with industry trends, marketing ops standards, and new technologies, especially those relevant to decentralized / blockchain space
Qualification
Required
4+ years of experience in marketing operations, marketing technology, or related roles (with proven track record)
Hands-on experience with marketing automation platforms, CRMs, analytics stacks (e.g. HubSpot, Marketo, Pardot, Segment, GA, Looker, etc.)
Strong technical aptitude — ability to understand integrations, data flow, APIs, and tracking implementations
Proven experience building dashboards, analyzing performance metrics, and providing strategic insights
Excellent process orientation, documentation skills, attention to detail, and ability to scale
Cross-functional collaboration skills — comfortable working with marketing, engineering, product, data, etc
Familiarity with compliance and data governance practices (privacy, consent, attribution, etc.)
Self-starter, problem-solver mindset, and ability to thrive in ambiguity and fast-paced environments
Preferred
Interest in or experience with blockchain, crypto, or Web3 ecosystems is a strong plus
Benefits
Competitive Salary Package
Unlimited PTO
Flexible Work Schedule
Team Off-sites
Supportive, dynamic culture with team members across 22+ countries
Entirely remote setup — work from anywhere in the world!
Company
Decentralized Masters
Institutional-grade crypto research and education for investors looking to maximize returns using professional strategies
51-200 employees
Funding
Current Stage
Growth StageRecent News
Morningstar.com
2025-12-24
2025-09-01
Company data provided by crunchbase