Southwest Airline Career Page · 17 hours ago
Sr Marketing Data Strategy Consultant
Dallas, TX
Full-time
Onsite
Senior LevelSouthwest Airlines is committed to providing a stable work environment and fostering creativity and innovation. The Sr Marketing Data Strategy Consultant will shape and execute data strategies to enhance audience segmentation and optimize media channels, ensuring effective communication and measurable business impact.
Airlines/Aviation
No H1B
U.S. Citizen Only
Responsibilities
Develop and maintain an audience segmentation framework for working media campaigns. (including sponsorships and influencers)
Partner with internal and external data sources to identify high-value customer segments and growth opportunities
Oversee data decisioning logic to ensure precision targeting and minimize waste
Deliver segmentation recommendations for internal media network
Translate audience strategies into actionable working media campaigns across digital, social, programmatic, and other channels
Partner with working media team members and agencies to ensure accurate execution and measurement of targeted campaigns
Maintain governance and best practices for audience data usage, ensuring compliance with privacy regulations
Serve as the primary liaison between the working media team, marketing operations and analytics
Ensure the working media team has access to the right data, reporting, and insights to optimize spend and maximize ROI
Interpret Marketing Mix Modeling (MMM) results and other real-time reporting to identify opportunities for improved media efficiency and effectiveness
Proactively question and evolve current working media strategies to keep pace with changing market dynamics and technology advancements, especially AI-driven capabilities
Identify key performance indicators, signals, and market triggers that should prompt a media strategy pivot
Evaluate the shifting balance between brand-building and demand-driving activities, ensuring the right mix of spend and channel allocation
Assess the impact of adding new distribution partners and determine implications for working media investment levels and placement strategies
Implement test-and-learn strategies for audiences and creative to refine segmentation and targeting
Recommend adjustments to media strategy based on performance data and evolving customer behavior
Stay current on emerging data platforms, tools, AI applications, and privacy trends to future-proof our approach
May perform other job duties as directed by Employee’s Leaders
Qualification
Required
High School Diploma or GED
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available
Ability to perform work duties from limited space work station/desk/office area for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines
Expert level experience, expansive and far-reaching knowledge in Marketing, Business, Data Analytics, or related field
Expert level experience, expansive and far-reaching knowledge in Media data strategy, audience segmentation, or digital media analytics
Expert level experience, expansive and far-reaching knowledge in Marketing Mix Modeling, multi-touch attribution, and real-time performance dashboards
Preferred
Experience with data management platforms (DMP/DSP), customer data platforms (CDP), and media activation tools
Strong knowledge of working media channels, especially digital, programmatic, and social platforms
Skilled in cross-functional communication
Skilled in creating and presenting business cases and performance reporting with minimum supervision
Skilled in problem solving and creating actionable insights from data
Skilled in bringing others together and trying to reconcile differences
Ability to establish and maintain effective working relationships to influence business decisions
Ability to influence and align stakeholders
Ability to demonstrate high emotional intelligence in various situations
Ability to translate complex data into clear strategies and actionable insights
Company
Southwest Airline Career Page
At Southwest Airlines we connect People to what’s important in their lives—that also means connecting our Employees to what’s important in their lives! Our Employees value the opportunity to work hard, be creative, and have fun on the job.
Founded in 1971
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase