Threatcop · 7 hours ago
Demand Generation Specialist
Cupertino, CA
Full-time
Onsite
Entry, Mid Level
2+ years expThreatcop is a leading People Security Management company that is hiring a Demand Generation Specialist to generate and nurture high-quality B2B leads in the US cybersecurity market. The role involves hands-on experience with email deliverability and targeted campaigns to support business development initiatives.
Computer & Network Security
Responsibilities
Generate Sales-Qualified Leads (SQLs) through cold calls, emails, and LinkedIn outreach to US-based cybersecurity prospects
Manage email deliverability (SPF, DKIM, DMARC) , perform email warmups, build B2B personas, and create automated nurture sequences
Execute targeted cold email campaigns and leverage LinkedIn for research and engagement
Qualify leads using the BANT framework and schedule meetings or demos for the sales team
Maintain accurate CRM records, track interactions, and report performance metrics
Achieve monthly and quarterly lead generation and appointment-setting targets
Research the US cybersecurity and networking markets to identify high-growth industries and buyer segments
Support US-focused business development and pipeline growth initiatives
Represent Threatcop in US-centric events, webinars, and virtual conferences
Qualification
Required
Bachelor's or Master's degree in Technology or a related field
2+ years of B2B lead generation experience
Strong cold calling skills with US-based prospects
Hands-on experience with email deliverability, warmups, and B2B personas
Excellent spoken and written English communication
Proficiency in CRM tools, email marketing platforms, and LinkedIn outreach
Company
Threatcop
Threatcop focuses on keeping your people safe against evolving cyber threats.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Paratosh Bansal
Co-founder and CTO
Recent News
2025-04-23
Company data provided by crunchbase