Citrix · 10 hours ago
Principal BFSI Product Marketing Manager
United States
Full-time
Remote
Lead/Staff
$179K/yr - $269K/yr
12+ years expCitrix is a leading cloud solution provider that serves over 100 million users globally. The role of the Principal BFSI Product Marketing Manager involves crafting compelling value propositions for financial services, leading content needs for sales, and driving awareness through strategic programs.
Enterprise SoftwareSaaSSoftwareVirtualization
Responsibilities
Crafts compelling business decision maker value propositions and messaging to show how Citrix supports financial services business initiatives
Adept at translating product capabilities to business outcomes
Anticipates and leads the content needs of sales with executive level messaging, proof points, objection handling and other relevant collateral aligned to Citrix’s financial services related use cases
Initiates and drives the inception and strategy of inbound and outbound programs which drives awareness and creates clarity with financial services executives to explain how Citrix uniquely solves financial services business challenges
Cross-functional alignment of platform level program and initiatives across senior product management, sales, and marketing teams
Supports the financial services strategy on executive events, roundtables, or webinars where business executives are the target audience
Defines success metrics for platform awareness, adoption, and engagement. Expertly uses analytics and qualitative feedback to refine campaigns and programs
Qualification
Required
12+ years of experience in product marketing, solution marketing, or industry solution marketing roles. Other disciplines in marketing than these roles will not be considered
7+ years of direct financial services experience, either with financial services organizations or with technology vendors supporting the financial services vertical
Ability to work autonomously across a number of different projects
Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content
Exceptional cross-functional collaboration skills across disciplines
Solid understanding of marketing principles and best practices
Demonstrated experience in developing impactful marketing strategies and programs
Experience preparing for and presenting to executive level audiences
Solid business rigor skills of program development, management, analysis and reporting
Solid knowledge of key business drivers and the process for technology decision making
Preferred
Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus
Familiarity with software product development processes
Experience in virtual desktop and virtual application infrastructure or security solutions
A passion for technology and understanding of the enterprise software landscape
Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle)
Benefits
Healthcare
Life insurance
Disability benefits
401(k) plan and company match
Company
Citrix
Citrix offers a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.
5001-10000 employees
H1B Sponsorship
Citrix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (130)
2021 (185)
2020 (153)
Funding
Current Stage
Late StageTotal Funding
$20M2022-01-31Acquired
2004-01-01Series F· $20M
1995-12-08IPO
Leadership Team
Gerard Lavin
CTO EMEA
Recent News
The Philadelphia Inquirer
2026-01-24
2025-12-17
2025-11-24
Company data provided by crunchbase