CROSSMARK · 3 hours ago
Retail Digital Analyst (CPG)
CROSSMARK is part of Acosta Group, specializing in retail sales services and digital strategy. The Retail Digital Analyst will generate actionable insights to optimize retail media performance and support category management and sales initiatives, focusing on data-driven strategies for CPG clients.
Brand Marketing
Responsibilities
Provide analytical support for connected commerce initiatives, including Shopper Marketing, digital shelf, Retail Media, and Managed, leveraging a variety of CPG, retailer, and digital data sources
Develop and maintain dashboards and scorecards that track online and offline KPIs, including share of search, digital shelf availability, pricing, content compliance, and conversion metrics
Collaborate with cross-functional teams (e.g., sales, marketing, shopper insights) to deliver actionable insights that drive omnichannel growth strategies for CPG clients
Ensure data integrity and accuracy across multiple platforms and tools, including syndicated data, retailer portals, and digital shelf analytics platforms (e.g., Circana, NielsenIQ, Skai, Commerce IQ.)
Support the creation of client-facing presentations that synthesize complex data into compelling narratives, highlighting opportunities to optimize connected commerce performance
Stay current on retailer digital strategies, emerging commerce trends, and client-specific KPIs to proactively identify growth opportunities and risks
Partner with internal BI and data engineering teams to enhance automation and scalability of reporting solutions
Qualification
Required
Bachelor's Degree preferred
1-3 years of related work experience
Demonstrate an intermediate degree of proficiency in Windows and related software applications, including Excel and PowerPoint. Knowledge of Power BI and advanced macros would be a strong asset
Experience with retailer POS, syndicated data, and/or category/space management tools would be an asset
Demonstrate a drive for results, pursuing assigned tasks with energy and a desire to achieve
Able to understand and apply basic math and CPG principles in the achievement of assigned work
Effectively communicate and interact with others and work effectively within a team
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Company
CROSSMARK
Crossmark provides growth solutions for consumer-branded suppliers and retailers.
H1B Sponsorship
CROSSMARK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2024-05-22Acquired
Recent News
2022-11-13
2022-11-09
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