Santander Bank, N.A. · 15 hours ago
Sr. Associate, Marketing, Liberty Street, New York, NY
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$90K/yr - $150K/yr
9+ years expSantander Bank is a global leader and innovator in the financial services industry, evolving into a technology-driven organization. The Sr. Associate, Marketing is responsible for leading the development, implementation, and evaluation of US marketing campaigns to promote various financial products, while ensuring accountability and data-driven strategies to meet company goals.
BankingFinanceFinancial Services
Responsibilities
Leads in developing, implementing, evaluating and administrating Santander and Openbank US marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc
Ensures the marketing department is providing transparency, accountability, and data-driven research in pursuit of company business goals and objectives
Owns strategy and implementation with partner agencies for all paid media channels for specific campaigns such as: SEM, Aggregator/Affiliate, Social, Display, CTV, Audio, Direct Mail, with a focus on acquisition/demand media
Manages projects related to all financial products including developing and implementing marketing plans for product launches and product updates
Works independently and with designated ad agencies to oversee media placement, reporting, tagging, implementation, and partnership
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provides marketing optimizations and recommendations for internal stakeholders, including C-suite
Ensures that marketing promotions meet or exceed set objectives by collaborating with the Marketing Analytics, Brand Strategy, and Integrated Marketing teams to gauge campaign performance and reports ROI
Partners with Marketing Analytics to create daily analysis of paid media and marketing campaigns and creates insights and optimizations from performance marketing metrics
Complies with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control
Qualification
Required
Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field
9+ Years Marketing, Communications or related experience
3+ Years Financial Services Industry/Banking/Retail or Ecomm experience
Demonstrated experience in Aggregator/Affiliate channels, all digital media, direct mail, acquisition marketing, and full-funnel marketing strategy
Ability to motivate or influence inside or outside senior level personnel, requiring a significant level of influence and trust
Strong acquisition and marketing analytics skills
Comfortable with new digital technology, social media, and reporting
Candidate must be able to think strategically, and work independently, but be willing and able to roll up sleeves to help implement the programs and measure results collaboratively
Strong project management and critical thinking skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Ability to communicate results to management and in a fast-paced environment; including counterparts across global organization
Ability to work individually on a project or in a team environment; ability to listen, evaluate different viewpoints and influence others
Preferred
Master's Degree Marketing, Public Relations, Communications, Business Administration or equivalent field
Direct Mail experience
3+ years in Aggregator/affiliate marketing for financial services
Acquisition marketing expertise
Company
Santander Bank, N.A.
At Santander Bank, it’s our mission to help people and businesses prosper.
5001-10000 employees
H1B Sponsorship
Santander Bank, N.A. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (44)
2024 (36)
2023 (61)
2022 (66)
2021 (78)
2020 (69)
Funding
Current Stage
Late StageTotal Funding
$75MKey Investors
Wind Turbine & Energy Cables
2020-01-22Debt Financing· $75M
Leadership Team
- -
CEO
Anh D.
Santander Bank T&O COO
Recent News
Hartford Business Journal
2026-02-04
The Real Deal
2026-02-03
Company data provided by crunchbase