ListLab · 5 hours ago
Social (FB/LI) Outreach Specialist (DMs + Groups) – Lead Our GTM
United States
Full-time
Remote
Mid, Senior Level
$0/yr - $500K/yr
5+ years expListLab is a funded startup looking for a Social Outreach Specialist to lead their go-to-market efforts. The role involves executing high-volume outreach on Facebook and LinkedIn, engaging communities, and building sustainable outreach strategies.
Computer Software
Responsibilities
Own the DM channel — design and execute direct message outreach on Facebook and LinkedIn that gets responses, not spam reports
Work the groups — identify, join, and activate Facebook and LinkedIn groups where our audience lives; add value first, extract attention second
Hack the platforms — understand the policies, test the limits, stay alive; you know where the line is and how close you can get without crossing it
Build automation workflows — use tools like Phantom Buster, Dripify, Expandi, MeetAlfred, or custom scripts to scale outreach without manual copy-paste
Coordinate human crowdsourcing — manage a distributed team of warm accounts, VAs, or micro-influencers to amplify reach across the social graph
Navigate platform risk — warm up accounts, rotate profiles, manage trust scores, and recover from setbacks without losing momentum
Track everything — build dashboards that show what's working, what's getting flagged, and where to focus next
Iterate relentlessly — test messaging, timing, targeting, and channel mix; kill what doesn't work, double down on what does
Take ownership of results — good or bad
Qualification
Required
5+ years doing direct social outreach — DMs, groups, communities — on Facebook and/or LinkedIn
Deep platform fluency — you know how the algorithms work, what triggers flags, and how to stay under the radar
Proven track record of running high-volume outreach without getting banned (or getting banned and recovering like a pro)
Hands-on experience with outreach automation tools (Phantom Buster, Dripify, Expandi, MeetAlfred, TexAu, custom browser automation, etc.)
Experience coordinating human crowdsourcing — managing VAs, distributed account networks, or ambassador programs to scale outreach
Scrappy and resourceful — you find workarounds, not excuses
Comfortable in the gray zone — you understand platform policies well enough to push them without breaking them
Systems thinker — you build repeatable processes, not one-off hacks
Not looking for a team to manage — you're ready to do the work yourself (and orchestrate others doing it too)
Preferred
Experience at a venture-backed startup is a plus
Bonus: experience in regulated industries (fintech, healthtech, etc.) where social outreach is extra tricky
Company
ListLab
AI-native SaaS marketplace creating new infrastructure in fintech, alternative investments, and workflow automation
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase