ICONMA · 21 hours ago
Digital Content Specialist
Ada, MI
Full-time
Onsite
Entry, Mid Level
$31.62/hr - $34/hr
2+ years expICONMA is a Manufacturing and Distribution Facilities company seeking a Digital Content Specialist for their Ada, MI location. The role involves supporting the strategy, development, deployment, and analysis of CRM campaigns, ensuring effective communication with various stakeholders.
Staffing & Recruiting
Responsibilities
As a Digital Content Specialist, you will support the strategy, development, deployment, and analysis of Amway CRM campaigns. These communications are sent to various parties such as Independent Business Owners (IBOs), customers, or sometimes a combination of the two. It is your job to ensure this happens successfully and in a timely fashion. Day-to-day responsibilities include, but are not limited to, the following:
Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team
Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources
Submitting use cases and other supporting artifacts for review and approval
Scheduling creative downloads and updating content briefs
Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team
Conducting in-depth QA of emails in each language, for all ANA markets, including checking all links, artwork, videos, etc. for proper functionality and market availability
Providing insight and explanation to stakeholders on CRM platform capabilities
Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary
Sending final CRM creative to internal stakeholders for reference
On-call support for end-of-month email communications to the field
On-call support 24/7 to coordinate urgent communications per established protocols
Backup for the email coordinator
Qualification
Required
AA/AS, BA/BS Marketing or equivalent certification in Communications or a related field
Minimum 2 years' experience in Communications or a related field
Basic knowledge of CRM
Ability to resolve routine problems
Ability to perform tasks and support projects under close supervision
Benefits
Health Benefits
Referral Program
Company
ICONMA
ICONMA: Your Partner in Global Staffing Solutions and Digital Transformation ICONMA is a globally recognized, Woman-Owned staff augmentation and technology consulting firm.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Claudine George
Founder and CEO of ICONMA, LLC
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