TelevisaUnivision · 9 hours ago
Senior Director, Scripted Strategy
Miami, FL
Full-time
Onsite
Director/Executive
10+ years expTelevisaUnivision is a leading media company focused on connecting audiences across Mexico and the U.S. Hispanic markets. The role involves evaluating scripted projects, leveraging audience insights, and collaborating with various teams to optimize content strategies and drive business revenue.
Digital MediaMedia and EntertainmentNewsSocial Media Marketing
Responsibilities
Evaluate and assess the dramatic performance and creative attributes of scripted projects, ensuring alignment with audience interests, brand positioning, and strategic priorities across Mexico and U.S. Hispanic markets
Leverage audience insights and research findings from both territories to make inform evaluations and recommendations
Deliver clear, objective, and actionable dramatic analyses in accordance with the overall scripted content development strategy and established creative parameters
Analyze key components of fictional content storytelling and transform them into strategic information for departments seeking to leverage content opportunities and drive business revenue
Interpret and translate research insights provided by the Research team into actionable creative and narrative development elements that strengthen story arcs and audience engagement
Monitor and analyze the competitive landscape on an ongoing basis to identify trends, opportunities, and potential areas for differentiation within the scripted content space
Collaborate closely with the Mexico Development team and Global Marketing to support the design and positioning of launch campaigns for scripted properties, ensuring strategic alignment and creative consistency
Partner cross-functionally with other Network divisions to share relevant narrative and creative insights that can inform broader business strategies and initiatives across all platforms
Qualification
Required
Bachelor's degree in communications, literature or TV and Film
10+ years of experience in content storytelling and scripted content development for both Mexico and the US Hispanic market, with a deep understanding of these audiences and a strong grasp of global content trends
Proficient knowledge of dramatic writing, including technical language, narrative structure, and theoretical principles – with an emphasis on telenovela and serialized melodrama formats designed for family-oriented, cross-platform audiences
Experience evaluating scripted projects of both short and long formats, including synopses, storylines, series bibles, character arcs, and scripts
Strong experience with audience insights research and metrics specific to Mexico and US Hispanic audiences
Demonstrated expertise in content commercialization and sales collaboration, partnering closely with revenue teams to provide strategic storytelling insights and tools that help position content offerings, strengthen client pitches, and showcase the value and brand impact of the product
Proven experience presenting to executive leadership and fostering strong cross-departmental relationships
Fully Bilingual English/Spanish with excellent verbal and written communication skills
Ability to forge relationships with creative teams – writers, producers, directors and work collaboratively throughout the organization
Company
TelevisaUnivision
TelevisaUnivision is a Mexican-American media company which owns the American Spanish language broadcast network Univision.
1001-5000 employees
H1B Sponsorship
TelevisaUnivision has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$1.74BKey Investors
SOFTBANK Latin America Ventures
2024-01-18Debt Financing· $240.7M
2023-07-24Debt Financing· $500M
2021-04-13Series C· $1B
Leadership Team
Daniel Alegre
Chief Executive Officer
Wade Davis
Chief Executive Officer
Recent News
2025-12-21
Sports Business Journal
2025-12-19
Company data provided by crunchbase