Northwestern Bank · 17 hours ago
Marketing Support Specialist
Altoona, WI 54720
Full-time
Onsite
New Grad, Entry LevelNorthwestern Bank is a locally owned community bank that has been serving the Chippewa Valley community since 1904. They are seeking a Marketing Support Specialist to drive brand visibility and engagement through social media campaigns, content creation, and marketing support while providing administrative assistance.
BankingFinancial ServicesLending
Responsibilities
Develop and execute social media campaigns across platforms to promote brand awareness and engagement
Share donations and sponsorship activities through social media posts, press releases, and blog content to highlight community involvement
Create visually appealing graphics and videos using Canva or similar tools
Maintain and update the Social Media Compliance Log to ensure adherence to regulatory and brand standards
Schedule and coordinate employee photo shoots and manage photo kits for consistent branding
Monitor engagement metrics and prepare monthly performance reports
Collaborate with the marketing team to identify trends and optimize content strategy
Must have Basic photo and video editing skills for creating and refining social media content (e.g. basic trimming and cutting, applying filters and effects, audio editing, adding captions, creating short-form videos)
Confirm and process all paperwork related to donations and sponsorships
Track contributions and maintain organized records
Follow up with partners and internal stakeholders as needed
Compile and deliver detailed reports on sponsorship activities and outcomes
Maintain attendee lists and manage RSVP tracking for internal and external events
Provide logistical support for event execution
Prepare regular reports on social media performance, sponsorship impact, and event participation
Utilize Excel and other tools to create dashboards and visual summaries for leadership
Track KPIs and provide actionable insights to improve marketing effectiveness
Proficient in Microsoft 365 (Word, Excel, PowerPoint) for document creation and reporting
Manage branding and collateral supply orders, including: Name tags, business cards, envelopes, email signatures Promotional booklets, brochures and giveaway items
Coordinate bank clothing orders for staff
Assist with event logistics, including attendee lists and RSVP tracking
Prepare and distribute internal communications, including intranet updates and employee newsletters (monthly/quarterly)
Maintains adequate level of marketing supplies
Other duties as may be necessary to fulfill the responsibilities of this position
Qualification
Required
Degree in marketing, business management or related field or equivalent work experience
Strong interpersonal communication skills
Good understanding and familiarity with social media platforms and basic analytics
Creative 'eye' for developing and evaluating social media and other promotional materials
Previous experience with Microsoft 365 and Canva
Excellent writing skills (includes good grammar, spelling, punctuation) with a strong attention to detail
Basic photo and video editing skills for social media content
Ability to work in a fast-paced environment
Excellent planning and organization skills
Ability to prioritize work and work independently
Good verbal communication and public speaking skills
Ability to use marketing statistical analysis software on personal computer (word processing and spreadsheet skills very helpful) and input/retrieve data on computer
Good business correspondence and report writing skills
Professional demeanor and appearance
Ability to interact professionally with a wide variety of people, dealing effectively with both pleasant and unpleasant situations
Basic math skills (add, subtract, multiply, divide, fractions, percent, decimals)
Clear near and color vision to evaluate ads and marketing materials, etc
Must be able to deal effectively with time pressures and stress
Must be able to provide own transportation to conduct area marketing/advertising activities (visit branches, suppliers, media providers, etc.) and be insurable to drive
Benefits
Competitive Pay
Generous 401K plan
Health, Dental, Vision, Life and Long-term Disability Insurance
Incentive Bonus program
Paid Vacation, Holiday and Sick Time
Paid Parental Leave
Well-rounded EAP program
Company
Northwestern Bank
Northwestern Bank is a part of the banking industry that offers commercial loans, residential lending, checking & savings accounts services.
Founded in 1904
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Missy Grill
Chief Financial Officer
Jamie Leibrandt
Chief Credit and Lending Officer
Company data provided by crunchbase