Driven Insights · 5 hours ago
MARKETING SPECIALIST
Driven Insights is looking to develop a strong foundation in marketing within the accounting and finance industry. This role involves executing marketing plans, creating engaging content, and building relationships with industry thought leaders.
AccountingConsultingFinanceFinancial Services
Responsibilities
Own execution of the monthly and annual marketing plan provided by the Head of Marketing
Create and administer compelling email marketing campaigns
Design and create sales & marketing materials
Produce thoughtful, engaging, and well-researched copy for our website and social media, with a focus on accounting and finance industry insights
Identify and nurture online and offline growth opportunities, through partnerships, podcast and webinar collaborations, and events
Specifically, this role will involve: Identifying and engaging with key thought leaders and industry influencers in the accounting and finance space
Conducting online research to locate these individuals and their content
Creating value-added content, comments, and other forms of engagement to build relationships with these influencers
Demonstrating credible knowledge of accounting and finance industry trends and insights in all communications
Qualification
Required
Bachelor's degree in marketing, accounting, finance, business, psychology, or a similar related discipline required
Familiarity with marketing software platforms like Apollo and Hubspot
Competence and attention to detail with major software platforms like Canva, Microsoft Word and PowerPoint
Exceptionally strong verbal and written communication skills
You have an outgoing personality, are naturally persuasive, and love to write and build meaningful relationships
A strong understanding of the accounting and finance industry is essential. You should be able to discuss industry trends and insights in a credible and informed manner
Preferred
Previous similar experience preferred, though exposure to accounting or professional services through an internship or prior job would be advantageous
A good basic eye for design would be advantageous
Benefits
Medical, Dental, Vision, Life, and Disability Insurance
Flexible Spending Account
Generous PTO Policy
Permanent Work from Home
Amazing culture & team
Growth opportunities abound – multiple tracks to choose from
Company 401k Contribution
Loads of Tech Gear, including 3 monitors, laptop, etc.
Annual In-Person Get Together